Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments