Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine this ... you get back from your demonstration drive. Your customer is excited about getting their new vehicle. Your manager sends you back with figures. As one might expect, the price or payment is too high. The customer makes you an offer and…Continue
Added by CPI Results on March 11, 2018 at 11:00am — No Comments
Added by Ralph Paglia on September 10, 2016 at 11:00am — No Comments
I had a piece I wrote featured in Dealership Daily about my session at the upcoming Digital Dealer 21 conference in Las Vegas: Dealership Daily…Continue
News for the Week of June 16
Snapchat Content Now More Discoverable
Snapchat is bringing updates to users and making its content more discoverable by …Continue
Added by Joey Little on June 20, 2016 at 7:30am — No Comments
Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first. Most Twitter users follow hundreds, if not thousands of people, and this enhancement…
Added by Joey Little on February 18, 2016 at 8:07am — No Comments
I love social media and not just because that’s a big part of how I make my living.
I spend a LOT of time on social media, specifically Facebook. So much so that I have grown to almost ignore the other platforms. I have even found myself steering clients toward focusing strictly on Facebook because it is…
Added by Jeff Glackin on January 18, 2016 at 10:30am — No Comments
After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…Continue
Added by Joey Little on January 14, 2016 at 9:30am — No Comments
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.
Basically, Moments makes it so…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
Social Media Marketing News for the Week of August 10, 2015
Hey everyone! @SocialLittleman here with your weekly social media news and highlights. I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…Continue
Added by Joey Little on August 13, 2015 at 6:30am — No Comments
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the social media platform and whether or not the account is a…Continue
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this has…Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments
It’s been a busy month for social media.
With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.
How can these changes affect your digital marketing strategies? Take a look:
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads…Continue
We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out what's going on with their networks, not your dealership (or business).…Continue
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…Continue
If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.
But in the cut-throat social sharing world, where Facebook literally is the 800…Continue
Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to Buzz Feed, the…Continue
Added by Big Tom LaPointe on November 18, 2013 at 5:30am — No Comments