Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be…Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments
It’s been a busy month for social media.
With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.
How can these changes affect your digital marketing strategies? Take a look:
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out…Continue
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…Continue
If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.
But in the cut-throat social sharing world, where Facebook literally is the 800…Continue
Added by Big Tom LaPointe on November 18, 2013 at 5:30am — No Comments
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…Continue
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…Continue
Added by J.D. Rucker on November 5, 2013 at 12:00pm — No Comments
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…Continue
Added by J.D. Rucker on November 4, 2013 at 11:30am — No Comments
When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…Continue
Added by J.D. Rucker on October 27, 2013 at 8:30am — No Comments
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…Continue
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…Continue
Added by J.D. Rucker on June 26, 2013 at 6:30am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…Continue
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…Continue
Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments
Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.
For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and…Continue
Added by J.D. Rucker on May 30, 2013 at 6:00am — No Comments