Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Twitter' (120)

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

Continue

Added by J.D. Rucker on March 30, 2014 at 2:46pm — 3 Comments

Monkey See, Monkey Do: Twitter Apes Facebook

If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.

 

But in the cut-throat social sharing world, where Facebook literally is the 800…

Continue

Added by Cecil Helton on March 27, 2014 at 4:00pm — 4 Comments

Did you hear about the TWITTER CHAT DISASTER by JPMorgan?

Apparently, JP Morgan thought it would be a great idea to have a live twitter chat with an executive. According to …

Continue

Added by Tom LaPointe / CarChat24 on November 18, 2013 at 5:30am — No Comments

Good and Bad Examples of Social Media Image Marketing

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…

Continue

Added by J.D. Rucker on November 13, 2013 at 1:00pm — 2 Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

Continue

Added by Terry Lancaster on November 12, 2013 at 8:30am — 17 Comments

2-to-1: The Magic Ratio for Twitter Image Marketing

Epic 1967 Mustang

Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.

With that said, there are definitely instances when it could do VERY well,…

Continue

Added by J.D. Rucker on November 5, 2013 at 12:00pm — No Comments

The Facebookification of Twitter Makes Scrolling the New Click

Twitter Pics

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…

Continue

Added by J.D. Rucker on November 4, 2013 at 11:30am — No Comments

100-115 Characters: The Sweet Spot for Getting Retweets

Best Tweet Length

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…

Continue

Added by J.D. Rucker on October 27, 2013 at 8:30am — No Comments

Are Teens Leaving Facebook?

Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true?

Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…

Continue

Added by Timothy Martell on October 25, 2013 at 8:00pm — 28 Comments

Now that Facebook’s In, it’s Time for some Hashtag Basics

Papas 300

There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…

Continue

Added by J.D. Rucker on June 26, 2013 at 6:30am — No Comments

Never Ask a Question in an Empty (Social Media) Room

Speaking in an Empty Room

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"

Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…

Continue

Added by J.D. Rucker on June 21, 2013 at 6:00am — 9 Comments

Vine Generates Surprisingly High Engagement Rates on Twitter

Marketing Research Report Shows That Tweets With Vine Uploads Create “Surprising” Engagement Rates

Continue

Added by Ralph Paglia on June 20, 2013 at 1:39am — 10 Comments

Don’t Forget to Mix Up Your Post Formats on Facebook and Twitter

Relevant Questions

During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.

“I post pictures to Facebook and links to Twitter,” she told me.

That was the sum of their strategy. In a way it sort of made sense – rather, I…

Continue

Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments

Post More than Just Links to Twitter

Tweet

Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.

For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and…

Continue

Added by J.D. Rucker on May 30, 2013 at 6:00am — No Comments

Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…



Continue

Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments

Automotive Content Flow from Creation to Tweet

Content Flow

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

Continue

Added by J.D. Rucker on May 19, 2013 at 6:00am — 1 Comment

Twitter and Pinterest are Too Easy to be Ignored by Dealers

Twitter Tweet

There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.

Twitter and Pinterest require very little time to maintain and keep vibrant.…

Continue

Added by J.D. Rucker on May 16, 2013 at 6:30am — No Comments

Are Your Facebook Page and Twitter Worth The Time And Money You're Putting Into Them?

Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.

With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?

What's the ROI?

Erich Marx Nissan

Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…

Continue

Added by Terry Lancaster on May 8, 2013 at 6:30am — 1 Comment

Social Media Statistics 2013 – Facebook vs Twitter vs Pinterest

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide…

Continue

Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

Continue

Added by Garry House on April 2, 2013 at 8:00am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service