ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Manny Luna on February 5, 2014 at 8:30pm — No Comments
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…Continue
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…Continue
Added by J.D. Rucker on November 5, 2013 at 1:00pm — No Comments
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…Continue
Added by J.D. Rucker on November 4, 2013 at 12:30pm — No Comments
When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…Continue
Added by J.D. Rucker on October 27, 2013 at 8:30am — No Comments
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…Continue
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…Continue
Added by J.D. Rucker on June 26, 2013 at 6:30am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…Continue
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…Continue
Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments
Twitter and WPP announced a global strategic partnership this morning that will “greatly expand” collaboration between the two companies, and, WPP says, build its capacity for data-driven marketing.
Financial terms of the agreement were not released, but are probably in the same ballpark as Starcom’s…Continue
Added by Manny Luna on June 7, 2013 at 3:30am — No Comments
You could actually communicate on Instagram, Pinterest, Facebook, Google+ and Twitter if you just had an app that creates images with HUGE text. Well, now, you can.-- …Continue
Added by Manny Luna on June 2, 2013 at 2:10am — No Comments
Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.
For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and…Continue
Added by J.D. Rucker on May 30, 2013 at 6:00am — No Comments
...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…
Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced…Continue
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…Continue
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…Continue
Added by J.D. Rucker on May 16, 2013 at 6:30am — No Comments
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue