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All ADM Blog Posts Tagged 'Truth' (11)

The Truth About TrueCar Savings~ Please read and share!

Now more than ever, car buyers are craving that "no hassle" experience. They no longer want to deal with the "let me talk to my manager" back and forth in order to get a good price. Enter TrueCar, the website that is supposed to "bring more…

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Added by Manny Luna on June 21, 2014 at 9:00pm — 1 Comment

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

 

 

overview.

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…

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Added by David Farmer on August 9, 2013 at 12:48pm — No Comments

Are You Following Nissan's Lead in Social Media Use?

A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.

I this week's Automotive news, an article by Lindsay Chappell speaks…

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Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments

Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

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Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments

Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…

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Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment

Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.

Before ZMOT

If you’re…

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Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments

Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.

 

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…

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Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments

I Keep Stumbling upon new places for Reviews

Reviews are creeping up everywhere

 

I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…

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Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments

Look at your Dealership through the Eyes of your Customers

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…

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Added by Glenn Pasch on January 13, 2012 at 4:16am — 2 Comments

Driving Sales Event Set the Bar HIGH!!!!

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…

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Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments

Focusing on your PODScore and help understand ZMOT

About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…

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Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments

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