Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
When Chip Perry arrived at TrueCar in December, it was apparent to him that…Continue
Added by Ralph Paglia on March 28, 2016 at 11:00am — No Comments
Edited Excerpt from Article…Continue
The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.
But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.
Perhaps TRUEcar has the right idea about…Continue
We are developing a sales process for Truecar customers and thought we'd share it with the community.…