Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The ADM Professional Community was at the center of the storm a…Continue
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.
The deal gives TrueCar operational control and management of the consumer…Continue
Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments