Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting. The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited. Create opportunities through learning, trying new things, and avoiding being stale at all costs. Your craft will continue to be fun.…Continue
Added by Stan Sher on October 6, 2012 at 9:00pm — No Comments
Stan Sher of Stan Sher Consulting and Dealer eTraining would like to give a shout out "Thank You" message to the one and only Grant Cardone. Stan is sporting Cardone posters and gear in order to stay motivated. The goal is to 10X all actions.
Added by Stan Sher on October 6, 2012 at 8:30pm — No Comments
Entrepreneurs: They Embody the American Dream
The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.
Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their…Continue
Added by Rebecca Chernek on August 20, 2012 at 10:30am — No Comments
“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.
The climate has shifted over the past two years where businesses are…Continue
Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership. Too many times sales people are wasting time…
Added by Stan Sher on May 29, 2012 at 9:30am — No Comments
My first car which I purchased was a 1977 White 4-Speed Toyota Corolla. It wasn’t the nicest looking vehicle anyone has ever seen. As a matter of fact, it was what people today would call a “hoopty” or “jalopy”. As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades. My taste in style has since changed. It was ugly to say the least, but it was mine!
Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments
Added by Jason Mickelson on April 3, 2012 at 9:30pm — No Comments
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…Continue
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…Continue
Differentiation. What is it? I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action. It is essential that we accentuate specific differences between us and the stereotype of our industry. From the outside looking in, all dealerships look the same and do the same things in the eyes of customers. Find your way to stand out from the masses.
First impressions last a lifetime and…Continue
Added by Glynn Rodean on November 7, 2011 at 9:46am — No Comments
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
Best piece of advice I have been given as a manager: Always be teaching others how to be you. Inspire them to be gunning for your desk and to become you. Humbly step aside when they replace you. Without them to replace you, the opportunities of your advancement decline.
Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large…Continue
The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.
Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he…
Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.
The ink on the…Continue
Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments
I never question the freshness of a candy bar when I buy it. If the candy bar is not up to my standard, I toss it. It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction. When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process. So how can a salesperson…Continue
Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments