Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by CPI Results on February 22, 2018 at 10:13am — No Comments
"They Train, Train, Train and then they Train some more. Training is not an event. It is not a punishment. In most cases, it's not even permanent. That is why you have to keep doing it over and over."
Excerpt from "200K in 200 Days" http://amzn.to/2D9bJF2
Added by Leonard Buchholz on January 15, 2018 at 12:04pm — No Comments
Added by Leonard Buchholz on January 9, 2018 at 5:00am — No Comments
Added by Ralph Paglia on December 23, 2017 at 9:00pm — No Comments
The lack of sunlight and cold temperatures aren't the only hazards that you have to deal with during the winter months.
In colder climates, the roads tend to become icy as the temperatures dip to below freezing at night or stay below freezing during the day. What are some…
Added by Hannah Whittenly on January 25, 2017 at 9:00am — No Comments
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales…Continue
Added by Stephanie Young on August 4, 2014 at 8:44am — No Comments
Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership. Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it.…Continue
Added by Philip Zelinger on June 8, 2014 at 3:37pm — No Comments
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer…Continue
Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments
When someone claims to be “green”, what first comes to your mind? They are making an effort to reduce their carbon foot print on mother earth? Maybe they are a vegetarian? Or they are actively recycling?
When I hear the…Continue
Added by Stephanie Young on April 22, 2014 at 7:30am — No Comments
Call Tracking to CRM is all the…Continue
Added by Danny Benites on February 19, 2014 at 9:31am — No Comments
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is…Continue
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We…Continue
Added by Danny Benites on February 3, 2014 at 8:30am — No Comments
Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…Continue
Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments
On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history. What made Dr. King’s dream a reality was his literally devotion to being in action. He acted despite adversity, ridicule and criticism. His thoughts and opinions were not popular and were considered not acceptable at the…Continue
Added by Stephanie Young on January 20, 2014 at 7:00am — No Comments