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All ADM Blog Posts Tagged 'Tracking' (11)

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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Added by Cobalt on July 11, 2014 at 10:30am — 6 Comments

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…

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Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments

If you ain't trackin' you ain't tryin'

How much do you know about how much you know.

Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…

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Added by Mike Watson on January 24, 2013 at 1:00pm — 5 Comments

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…

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Added by Chip King on August 28, 2012 at 10:27am — 6 Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
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Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

A Different Spin on Call Tracking

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.

 …

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Added by Ali Amirrezvani on October 3, 2011 at 10:00am — No Comments

Tracking and Measuring Social Media Marketing ROI; Tools and Tactics

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Added by Ralph Paglia on October 13, 2010 at 4:00pm — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising… Continue

Added by Ralph Paglia on June 24, 2008 at 5:30am — 2 Comments

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