ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will…Continue
Added by sara callahan on November 27, 2013 at 5:04am — No Comments
Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Added by Ken Beam on August 21, 2012 at 7:11am — No Comments
The cars that are being driven on the roads today are more advanced in terms of technology that most people ever thought would happen. And this phenomenon of cars becoming more advanced is only beginning as more and more companies team up with electronic providers to…Continue
Added by Ralph Paglia on February 28, 2012 at 3:48pm — No Comments
Added by Ken Beam on January 27, 2012 at 7:51pm — No Comments
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 2:46pm — No Comments
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 12:30pm — No Comments
Leveraging Insignia's accessories sales solution Toyota of Braintree, leads their region in accessory sales. Watch the videos below to learn how your dealership can generate realistic revenue immediately!
Added by Ashley Poag on December 15, 2011 at 1:12pm — No Comments
Dry Ridge Toyota featured on the September cover of Dealer Magazine
Added by Crystal Hartwell on October 10, 2011 at 9:30am — No Comments
TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012
Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments
It’s no secret that…Continue
izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose inventory was the most severely impacted by…Continue
Added by Crystal Hartwell on July 12, 2011 at 11:11am — No Comments
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…Continue
Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments