First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a bottle. Without the funnel, most of the liquid would end up on the floor. True?
This is a little bit like your marketing strategy. At the level of 'first contact' with your business, there are many people… Continue
Added by Rahul Paul on January 15, 2019 at 10:50pm —
What happens to car dealership websites that don’t show up on the first page of search results? ...They remain buried forever (play scary music).… Continue
Added by Ralph Paglia on June 5, 2018 at 9:30pm —
Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and…
Added by Ralph Paglia on May 13, 2018 at 6:00pm —
Creating good content alone will not drive traffic to your auto dealer website... Dealers need to promote their content!
Added by Ralph Paglia on March 25, 2018 at 12:30am —
Selling cars is an extremely challenging job, but it is somewhat of an art form for those that are capable. Purchasing a vehicle is one of the biggest investments that somebody can make, so persuading them to make a purchase takes great skill. There are various tools and techniques that are utilised by the most successful salesman; here are a few of the greatest lead generation tools.
In today’s internet-driven marketplace, it is crucial for… Continue
Added by Leona Zoey on December 13, 2016 at 10:48am —
successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s… Continue
Added by Timothy Martell on October 30, 2013 at 3:00pm —
TastyPlacement's Roundup of the Top 100 Search Engine Optimization (SEO) Tools, Tips and Tricks from PubCon 2013 in Austin, Texas...
Tasty Placement based writer Michael David has…
Added by Ralph Paglia on April 23, 2013 at 8:00pm —
I have no desire to build an… Continue
Added by Penny Vettel on April 8, 2013 at 4:30pm —
Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.
Busy people who have their… Continue
Added by J.D. Rucker on January 22, 2013 at 4:00pm —
Social influence scoring, like many aspects of social media measurement, is not necessarily a straightforward pursuit But what if you could identify viral trends before they took hold? What if you could attach your social messages to those trends? What if you could… Continue
Added by Joe Schwartz on January 5, 2013 at 4:30pm —
Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…
Added by Ralph Paglia on November 19, 2012 at 11:30am —
Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these… Continue
Added by J.D. Rucker on November 17, 2012 at 12:00pm —
Hootsuite has been on a tear over the last year. They've picked up a bunch of agreements with the various social media sites. They have a hip interface and a good reputation for quality of service, uptime, and ease of use. I like Hootsuite and use it for many of our accounts, but it's not my primary social post scheduling tool.
I like… Continue
Added by J.D. Rucker on November 1, 2012 at 7:30pm —
4 Must-Have Tools for Automotive Social Media Marketers
Added by Ralph Paglia on September 10, 2012 at 6:00pm —
Google+ Tools for Automotive Marketers: What's New in Social Media This Week
Added by Ralph Paglia on September 1, 2012 at 7:53pm —
By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year. Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own. For example, a big segment of the data revolves around how many website pages are not selected for indexing. What does that mean? Google says that:
“A URL can be not selected for indexing for… Continue
Added by Ali Amirrezvani on August 14, 2012 at 2:22pm —
Google Apps and Useful Links
Here are some of my favorite Google Apps and the descriptions and shortcuts to using some of… Continue
Added by Ralph Paglia on November 11, 2011 at 8:00pm —
Official Facebook Marketing and Advertising for Car Dealers; Tips, Tools and Resources…
Added by Ralph Paglia on August 23, 2011 at 7:30am —
Top 10 social media tools - Generation Y
Added by Ralph Paglia on November 28, 2010 at 10:34pm —
Added by Ralph Paglia on August 16, 2010 at 1:08am —