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All ADM Blog Posts Tagged 'Tom LaPointe' (36)

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list inventory, maintain and actually HAVE at least one website, so…

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Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…

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Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology, today.

“With half or more of all…

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Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Six ways online dating validates live chat

Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their vehicle, boat, and RV shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential,…

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Added by Big Tom LaPointe on September 22, 2015 at 9:00am — 3 Comments

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they…

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Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

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Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

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Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

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Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
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Added by Big Tom LaPointe on July 1, 2014 at 6:50pm — 1 Comment

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

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Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

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Added by Big Tom LaPointe on November 13, 2013 at 9:17am — No Comments

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again. 

 

A follow-up study by Autotrader.com to their 2012 White…

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Added by Big Tom LaPointe on October 21, 2013 at 7:30am — No Comments

Does it REALLY matter if dealer chat vendors are “car people”?

I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.

As a dealer, when you look at your DMS, your…

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Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments

Here's your dealership website live chat business plan

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…

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Added by Big Tom LaPointe on September 21, 2013 at 9:30pm — No Comments

Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house requires a commitment of manpower and development of processes, and since CarChat24 is just one of several companies…

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Added by Big Tom LaPointe on August 30, 2013 at 10:57pm — No Comments

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…

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Added by Big Tom LaPointe on August 12, 2013 at 11:00am — No Comments

Want live chat success in-house? Four tips to help you plan it, script it, work it

As dealers continue recognize the benefits of either hosted live chat or chat software managed in-house on their automotive websites, many still feel using their staff to handle the chats is their best option. With some proper planning and…

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Added by Big Tom LaPointe on August 9, 2013 at 4:00am — No Comments

AUTOMOTIVE NEWS: Average age of U.S. car, light truck on road hits record 11.4 years

A ton of built-up demand means dealers need to ensure they have effective systems like live chat in place to assure success:

Automotive News

August 6, 2013  - 12:01 am ET 

LOS ANGELES -- Americans continue to hang onto their cars, minivans and  crossovers -- many of them first purchased when President Clinton was in office  -- and helping to push the…

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Added by Big Tom LaPointe on August 5, 2013 at 10:12pm — No Comments

Want to EPIC FAIL with Live Chat? Try this…

There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…

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Added by Big Tom LaPointe on August 2, 2013 at 9:51pm — 3 Comments

Live chat tip: Use a proactive (pop-up) for more chats and leads

Often when a dealer is considering the benefits of adding live chat to their website they are reluctant to include a proactive (pop-up) live chat invite on their homepage. The truth is that is one of the major success factors to implement an…

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Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments

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