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All ADM Blog Posts Tagged 'Today' (6)

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the…

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Added by John Sternal on September 14, 2020 at 7:00am — No Comments

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

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Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…

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Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments


Influencer
Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

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