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Ralph Paglia's Blog Posts Tagged 'To' (29)

Americans Will Drive More and Fly Less Due To COVID-19

Survey: 74% of Americans Say, Due to COVID-19, They Will Drive Rather Than Fly For Their Next Vacation

—PLUS: 51% of Drivers Say They Have Not Been Disinfecting Their Vehicle; and 46% of Parents of Teen Drivers Say They’ve Witnessed Their Teen Using Phone While…

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Added by Ralph Paglia on October 25, 2020 at 7:11am — No Comments

CoronaVirus Drops Automotive Advertising To 30 Year Low

The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.…

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Added by Ralph Paglia on October 23, 2020 at 5:30am — No Comments

Human Resource Management: What Dealers and General Managers Need To Know

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Added by Ralph Paglia on September 25, 2020 at 7:00pm — No Comments

Car Dealers Should Use CoronaVirus Situation To Establish Community Leadership

I’m sure you and your team realize that we’re living through an unprecedented situation right now... How can anyone be so distracted with Corona Virus matters and still be shopping for a…

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Added by Ralph Paglia on March 17, 2020 at 2:00am — No Comments

Google Dealer Playbook: L2TMedia Wants To Guide You Through It

L2TMedia Wants to Guide Car Dealers on How to Use the Google Dealer Playbook Released September 18th...…

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Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments

Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply

With Increased Volumes of three-year-old vehicles coming back into the market at the end of their Lease Terms, Used Car Prices are Crashing to their Lowest Levels Since 2009.…

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Added by Ralph Paglia on August 16, 2017 at 3:00pm — 5 Comments

Chip Perry, Former AutoTrader CEO Goes To TrueCar

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.
                                                  

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…

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Added by Ralph Paglia on November 24, 2015 at 3:30am — 1 Comment

32 Interesting Facts Not Relevant To The Auto Industry

32 Interesting Facts That Are Completely Irrelevant To The Automotive Industry

  1. All of the clocks in Pulp Fiction are stuck on 4:20.
  2. If she were life size, Barbie's measurements are: 39-23-33.
  3. No word in the English language rhymes with month, orange, silver or purple.
  4. "Dreamt" is the only…
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Added by Ralph Paglia on November 21, 2013 at 5:03am — No Comments

How To Create Your Dealership's First LinkedIn Advertising Campaign

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

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Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments

Facebook Changes Are Relevant To Auto Industry Marketing Professionals

Automotive Marketers Must Follow Facebook Changes and Learn to Optimize their Pages and Content Posts…

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Added by Ralph Paglia on August 27, 2012 at 6:30am — 9 Comments

TrueCar: Is It Time For Car Dealers To Reevaluate?

Is It Time To Reevaluate Your Opinion About TrueCar?

 

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business. Very few issues have rallied so many people in the auto industry to cry out than the advent…

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Added by Ralph Paglia on August 6, 2012 at 1:30am — 48 Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi and Mazda show big improvement.…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 1 Comment

How To Detect An SEO Con Artist

Top 5 Dead Giveaways of SEO Con Artists and How to Protect Yourself

EDITOR'S NOTE: Thank you to Matt Murray from Dealer.com for drawing my attention to this article with his tweet on the subject...…

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Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments

Dealership Facebook Page; How To Customize Their Appearance

Customizing How Your Dealership's Facebook Page Looks

Instructions from the "Facebook Help Center"

I was using the Facebook Help Center over the weekend and…

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Added by Ralph Paglia on April 29, 2012 at 9:30pm — 1 Comment

Google Says How Long It Takes For Updates To Places

Google Says How Long It Takes For Updates To Places/Maps Listings

 - Written by

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Added by Ralph Paglia on March 11, 2012 at 11:00am — 2 Comments

Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

Americans are holding onto cars longer, pushing the average age of a vehicle on the country's road to a record 11 years.…



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Added by Ralph Paglia on January 21, 2012 at 9:30pm — 1 Comment

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