Customizing How Your Dealership's Facebook Page Looks
Instructions from the "Facebook Help Center"
I was using the Facebook Help Center over the weekend and… Continue
Added by Ralph Paglia on April 29, 2012 at 9:30pm —
Google Says How Long It Takes For Updates To Places/Maps Listings
- Written by Barry Schwartz…
Added by Ralph Paglia on March 11, 2012 at 11:00am —
Americans are holding onto cars longer, pushing the average age of a vehicle on the country's road to a record 11 years.…
Added by Ralph Paglia on January 21, 2012 at 9:30pm —
Added by Ralph Paglia on December 23, 2011 at 7:30am —
Added by Ralph Paglia on September 5, 2011 at 2:00am —
Added by Ralph Paglia on June 28, 2011 at 4:00pm —
Automotive Marketing Shift To Digital Slows, But Continues Unabated...
More than half (55%) of US marketers state they have shifted 30% or more of their marketing spend into the digital space in the past three… Continue
Added by Ralph Paglia on May 4, 2011 at 12:30pm —
Added by MacKenzie Garfield on December 1, 2010 at 11:30am —
Added by MacKenzie Garfield on November 10, 2010 at 2:00pm —
Added by MacKenzie Garfield on October 28, 2010 at 9:00am —
Added by Ralph Paglia on October 20, 2010 at 1:00pm —
Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers who’ve yet to “choose a… Continue
Added by Jimmy Vee on July 27, 2010 at 6:48am —
Ralph Paglia Speaks To Grant Cardone During His Seminar In… Continue
Added by Ralph Paglia on July 15, 2010 at 1:24am —
These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit
to your dealership.
We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right… Continue
Added by Jimmy Vee on June 7, 2010 at 3:08pm —
I have used countless numbers of various web sites
, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:
If you… Continue
Added by Ralph Paglia on May 19, 2008 at 5:30pm —
Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US
The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.
You will then be asked to select the business categories that fit your dealership. You should type in… Continue
Added by Ralph Paglia on May 9, 2008 at 6:00am —
There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue
Added by Ralph Paglia on April 7, 2008 at 9:00pm —