Tasty Placement based writer Michael David has…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…Continue
It is fall and your car has gotten through one of the toughest seasons unscathed. In a few months another tough season, winter, will approach and bring with it temperature extremes that are the polar opposite of summer. In both seasons your car will suffer from those extremes, therefore fall and spring are the best times to handle important maintenance. Here’s what you can do to meet your fall car care needs.
1. Replace the windshield wipers. After a hot, dusty…Continue
Added by tony croose on September 21, 2014 at 10:00pm — No Comments
After all, there is a tremendous difference between having a…Continue
Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first…Continue
Added by Ketty Colom on October 28, 2013 at 7:13am — No Comments
A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.
It was a process, really, and it went like this:
Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…Continue
Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…Continue
Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments
Added by Ralph Paglia on October 4, 2012 at 5:45pm — No Comments
Written by Danny Sullivan
EDITOR'S NOTE: Many thanks to Joe Olesh for…Continue
Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:14am — No Comments
Added by Ralph Paglia on October 11, 2008 at 8:30pm — No Comments