Tasty Placement based writer Michael David has…
Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Selling a car, same as selling anything else, is not about what you have but how much you can charge for it. Now, what a lot of people don’t know is that a price is not an objective metric. This is not necessarily a bad thing, seeing as how it opens up an opportunity for you to get paid more for the same vehicle. Still, there are some things you need to do in order to boost the price.…Continue
Added by John Tailor on March 11, 2018 at 11:03pm — No Comments
A new car is something to cherish.
It gives you a mode of transportation and a way to define yourself. When you buy a new car, you need to make sure that you understand everything properly. Otherwise, your new car purchase might reveal itself as not so good. Here are five things to…
Added by Meghan Belnap on January 3, 2018 at 12:30pm — No Comments
The most important “don’t” occurs after you leave the scene of the accident. Don’t call your insurance company right away. Many accident victims don’t know their…Continue
Added by Anica Oaks on November 28, 2017 at 12:00pm — No Comments
Semi-trucks go by various names: semi-trailers, big rigs, eighteen-wheelers, tractor-trailers, or simply, semis.
No matter how you refer to them, driving around a semi can be a nerve-wracking experience, especially if you end up in between a few of them. But just because you are…
Added by Eileen O'Shanassy on October 3, 2017 at 12:00pm — No Comments
Even at car…
Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments
Drivers can experience difficulties and accidents in bad weather no matter the time of year. The following top four tips for driving in bad weather can prevent accidents and make roads safer for everyone.
Clear Away All Obstructions
Whether you find leaves or snow and…
Added by Meghan Belnap on January 4, 2017 at 8:00am — No Comments
This winter is supposed to be a slick and snowy one according to the experts. These predictions have many debating how to get…Continue
Added by Freya Gilbert on December 18, 2016 at 4:00am — No Comments
Finding Marketing Ideas for Auto Repair Shops can be Difficult
This is because there are many interesting options that are available and that you can take into account. What works for other businesses may not be effective for the auto repair shop and…
Added by Derek Crowden on November 7, 2016 at 4:00am — No Comments
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…Continue
It is fall and your car has gotten through one of the toughest seasons unscathed. In a few months another tough season, winter, will approach and bring with it temperature extremes that are the polar opposite of summer. In both seasons your car will suffer from those extremes, therefore fall and spring are the best times to handle important maintenance. Here’s what you can do to meet your fall car care needs.
1. Replace the windshield wipers. After a hot, dusty…Continue
Added by tony croose on September 21, 2014 at 10:00pm — No Comments
After all, there is a tremendous difference between having a…Continue
Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first…Continue
Added by Ketty Colom on October 28, 2013 at 7:13am — No Comments
A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.
It was a process, really, and it went like this:
Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue