Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ralph Paglia on October 13, 2017 at 11:00am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
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Added by Paul Potratz on May 21, 2013 at 11:31am — No Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…Continue
Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments
Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments
Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…Continue
Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…Continue
Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments
I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.
Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…Continue
Added by Nick Domino on July 31, 2012 at 8:38am — No Comments
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…Continue
Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments
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Added by Paul Potratz on June 13, 2012 at 12:20pm — No Comments
Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.
Added by Paul Potratz on May 9, 2012 at 11:43am — No Comments
Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.
Added by Paul Potratz on May 3, 2012 at 6:05am — No Comments
In 2012 what is your Social Media Strategy – are you empowering others to reach their point? Be sure to get everyone involved and teach them social media etiquette. Remember to measure success by engagement.
Watch Think Tank Tuesday here
Added by Paul Potratz on January 10, 2012 at 7:05am — No Comments
|Car Industry Outlook Better Than Many People Think|
Added by Ralph Paglia on August 29, 2011 at 1:30pm — No Comments