Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Their' (8)

How Much Do Owners Love Their Cars?

User Experience (Ux) Survey Gauges How Much Owners Love Their Vehicles

Porsche ranks highest overall; Dodge tops for mass-market brands in J.D. Power’s…
Continue

Added by Ralph Paglia on July 23, 2020 at 2:00pm — 1 Comment

Facebook Grows Their Market Share of Social Media Logins

Facebook Grows Leading Share of Social Logins

Facebook (45%) was the #1 option in Q1 2012 for social logins among…

Continue

Added by Ralph Paglia on May 4, 2012 at 2:00pm — No Comments

Dealership Facebook Page; How To Customize Their Appearance

Customizing How Your Dealership's Facebook Page Looks

Instructions from the "Facebook Help Center"

I was using the Facebook Help Center over the weekend and…

Continue

Added by Ralph Paglia on April 29, 2012 at 9:30pm — 1 Comment

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

Continue

Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

Car Dealers Should Delete 17 Things From Their Facebook Strategy NOW!

17 Things Marketers Should Delete From Their Facebook Strategy NOW 

Continue

Added by Ralph Paglia on August 26, 2011 at 7:00pm — 3 Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget



Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.



Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

Continue

Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

Automotive Brands Lift The Hood On Their Search-Influenced Strategies

CAPTIVA ISLAND, Fla.--Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Executives from iCrossing and SendTec, among others, shared their case studies on search "in the wild" with Search Insider Summit attendees on Tuesday.…



Continue

Added by Ralph Paglia on May 21, 2008 at 2:30pm — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service