Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Looking back, I realized I should have written: "Always Be Challenged."
In the chapter I wrote about a meeting I attended with a group of service managers…Continue
Added by Leonard Buchholz on February 8, 2018 at 6:30am — No Comments
1. Content Is King
Added by Jennifer Scott on November 21, 2017 at 5:30am — No Comments
Added by Ralph Paglia on November 11, 2017 at 12:30am — No Comments
Added by Ralph Paglia on October 13, 2017 at 11:00am — No Comments
Dealing with car problems can be difficult.
This is especially true if you are not entirely sure about how to go about fixing them. If you are like millions of other people in the world, you likely need to seek the assistance of a…
Added by Kathy Wheat on October 11, 2017 at 11:00am — No Comments
Even at car…
Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments
Every program developer wants his program reviewed on popular sites, as it is most likely among the very best way (with voucher campaigns) to put on a great deal of vulnerability and receive downloads.
Just just how can one get such a critique? Well, if you are not among those big…Continue
Added by ChrisGonzales on July 31, 2017 at 6:00am — No Comments
Most car experts agree that a driver should replace an older vehicle when the cost of fixing its mechanical problems become greater than the cost of replacing it.
If your car has reached this point, consider the following ways to make the most of your broken down vehicle:
Many people sell…Continue
Added by Brooke Chaplan on October 7, 2016 at 2:30pm — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
4R70W is a modified version of the AODE (Automatic Overdrive Electronic). It was released with the Lincoln Mark VII in the year 1993. 4R70W was designed for improved strength of gearset and in comparison to AODE it has better acceleration during launch as well as low 1st and 2nd gear ratios. Usually for a vehicle with a power of a 5.4 L V8, compared to…Continue
Added by Sherlock Brandon on September 25, 2016 at 11:30pm — No Comments
A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.
We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…Continue
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…Continue
Added by Ralph Paglia on November 21, 2013 at 5:03am — No Comments
FOR IMMEDIATE RELEASE
ADDITIONAL DETAILS: firstname.lastname@example.org
WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise. Trainers John Fuhrman and Anthony Bartoli have agreed to be co-authors for the…Continue
Added by John Fuhrman on November 20, 2012 at 4:01am — No Comments
I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC. Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event. I'll be glad if I just make it home today. Many of the homes up here are equipped with back up generators to handle loss of power issues. Stores were selling out of extra water and batteries as folks prepared for the worst. I think we can all agree this is just being…Continue
Added by John Fuhrman on November 1, 2012 at 10:40am — No Comments
What was your September like? Or how do the year-to-date numbers look? How is the sales force working out? How many are left? How is inventory? Do you have enough of the right stuff? How did you feel reading your last aged unit report?
Those questions could have good answers or bad answers. The future depends on what you're ready to do regardless of the answer. This also applies to your entire operation. How you answer the tough questions determine how you fare…Continue
Added by John Fuhrman on October 2, 2012 at 3:29am — No Comments
October 1, 2012 - New York, NY Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise. The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business. Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…Continue
Added by John Fuhrman on October 1, 2012 at 2:15pm — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue
There is a statement we've all heard over the years in the car business. It usually comes from the dealer or a senior manager. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it. I might jump.
It usually happens when I'm talking to a dealer. We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…Continue
Part of our marketing is to monitor help wanted ads for sales people. I've seen some that should be very effective, but far too many are less than acceptable. The only way to describe them is pure laziness. The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory." That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…Continue