Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments
Apple announced this week that their App Store reached a landmark 10 Billion downloads. From a digital marketing point of view is this good news? Does it validate the app space or diminish it as an opportunity?
If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units. That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…Continue
Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…Continue
Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments
Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone
Apps are the three dominate forms that Mobile Marketing comes in.
Considering 85% of Americans own a cell phone, while only 80% have a
land line, it seems that Mobile Marketing is worth looking…
Added by Paul Potratz on December 1, 2010 at 2:41pm — No Comments
We’re on an aggressive push to connect our new website platform, Engine5, with Dealerships in all 50 states by the 4th of July. With our vast array of products, there are plenty of ways to
get started with DealerFire:
Jump on board with Custom Dealer Websites,…Continue
Added by Matthew Cole on May 20, 2010 at 8:00am — No Comments