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All ADM Blog Posts Tagged 'Text' (13)

Influencer Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…


Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Mobile Marketing: The Automotive Game Changer


According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.




Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…


Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…


Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers




In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…


Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…


Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

The Hidden Danger of Text Message Marketing


Text Message Marketing Compliance Dangers for Car Dealers


Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…


Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

Smartphones sales exceeding PCs in 2011

Smartphones and Tablets will exceed PC/laptop/netbook sales in 2011.  We are living in a mobile world and digital marketing has to be ready to reach your customers on that mobile… Continue

Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments

Is 10 Billion Apps Downloaded Something to Celebrate?

Apple announced this week that their App Store reached a landmark 10 Billion downloads.  From a digital marketing point of view is this good news?  Does it validate the app space or diminish it as an opportunity?


If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units.  That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…


Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…


Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns

Text Message Marketing with QR Codes

Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.

QR Codes…


Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking…


Added by Paul Potratz on December 1, 2010 at 2:41pm — No Comments

50 By the Fourth of July

50 By the Fourth of July

We’re on an aggressive push to connect our new website platform, Engine5, with Dealerships in all 50 states by the 4th of July. With our vast array of products, there are plenty of ways to

get started with DealerFire:

Jump on board with Custom Dealer Websites,…


Added by Matthew Cole on May 20, 2010 at 8:00am — No Comments

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