Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the…
Added by Lenny Gomez on June 11, 2013 at 7:30am — No Comments
Ok, call me old school if you may, but I have heard many a salesperson, myself included, use the catch line "Did you push the buy it now button?" when a customer brings up the 'value' they found their trade online. Well that may all be changing now, or so it seems, as the Buy It Now button is upon us.
How many of you use the AutoTrader Trade In Market Place, the system developed around Robert Hollenshead's Buy Book Technologies? In case you don't know, you will soon know as…Continue
Added by Matt Tucker on December 10, 2010 at 11:00am — No Comments