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All ADM Blog Posts Tagged 'Targeting' (12)

When Google Attacks

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…

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Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments

Google+: The Ultimate Marketing Machine

When Google+ first launched to the public in September 2011, it became the fastest growing social network. Despite its rapid adoption, however, it garnered mixed reviews. While users seemed eager to try it out, it was just another social network that didn’t seem to offer anything significantly…

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Added by Joe Schwartz on January 15, 2013 at 5:30am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

Facebook and Twitter Offer Dealers New Ad Targeting Capabilities

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Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments

Behavioral Targeting Doubles Ad Effectiveness

 

Automotive Behavioral Targeting Doubles Ad… Continue

Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments

Quantcast Audience Targeting for Automotive

Quantcast Audience

Auto

Identify and convert in-market car buyers.…
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Added by Ralph Paglia on October 18, 2011 at 12:10pm — No Comments

Effective Audience Targeting Leads to Bigger Display Budgets

Effective Audience Targeting Leads to Bigger Display Budgets

Agencies, advertisers win additional display budget based on audience targeting effectiveness,…

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Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments

Automotive Online Advertising - Behavioral Targeting Sells Cars, Service and Warranties

Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…

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Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments

Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

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Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

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