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All ADM Blog Posts Tagged 'Targeted' (4)

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

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Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

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Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy

 

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.



Case in point:…

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Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

Spanish Language Videos as Examples of Online Latino Targeted Marketing

Example of an "I Promise" campaign video produced in Spanish:

SpanishIPromise.mov



Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:…

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Added by Ralph Paglia on May 16, 2008 at 1:30pm — No Comments

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