Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on June 19, 2020 at 2:30am — No Comments
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…Continue
Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying…
Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments
TV Analytics Solution Selected By Auto Dealer Panel as the Most…Continue
Added by Steve White on October 26, 2016 at 8:00pm — No Comments
Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…Continue
Added by Joey Little on November 11, 2015 at 2:26pm — No Comments
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments
Ad execs think online video ads are equally or more effective than television ads at reaching audiences
American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…Continue
Is The TV Business Starting To Collapse? http://www.businessinsider.com/tv-business-collapse-2012-6?0=media
Added by Clayton Fowlie on November 27, 2012 at 8:56am — No Comments
One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a…Continue
Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising
Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments
What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?
Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…Continue
You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.
The series, which premiered in 1972, was almost killed off in its first season because it…Continue
Added by charles bayer on April 6, 2011 at 8:56pm — No Comments
According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.
While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal Government’s promise to cut off the analogue TV signal in 2013.
Added by charles bayer on February 2, 2011 at 2:03pm — No Comments
For Immediate Release
San Rafael, CA, (January 25, 2011) — AdVantageTec Inc., (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…Continue
Added by sara callahan on January 25, 2011 at 5:47am — No Comments
Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an…Continue
Added by Philip Zelinger on May 6, 2010 at 11:11am — No Comments
Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments