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All ADM Blog Posts Tagged 'TV' (18)

Ad Age Custom Webcast on Digital Video and TV Advertising

An opportunity to learn more about online video advertising in conjunction with cable TV advertising...

 …

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Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments

Second Screen Usage During Commercials Highlights Social Media's Potential

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…

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Added by Louie Baur on June 3, 2013 at 9:30pm — 4 Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments

Is The TV Business Starting To Collapse?

Is The TV Business Starting To Collapse?  http://www.businessinsider.com/tv-business-collapse-2012-6?0=media 

  • We almost never watch television shows when they are broadcast anymore  (with the very notable exception of live sports)
  • We rarely watch shows with ads, even on a DVR
  • We watch a lot of TV and movie content, but always on…
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Added by Clayton Fowlie on November 27, 2012 at 8:56am — No Comments

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a…

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Added by J.D. Rucker on November 23, 2012 at 12:30pm — 5 Comments

Car Company Results from Super Bowl TV Commercials 3 Months Later

Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising…

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Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?

 

Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…

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Added by Ralph Paglia on February 9, 2012 at 6:30pm — 54 Comments

It still rocks!

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which…

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Added by charles bayer on April 6, 2011 at 8:56pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal…

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Added by charles bayer on February 2, 2011 at 2:03pm — No Comments

AdVantageTec, Inc. Announces Thomas Jung as CEO and National Expansion after One-Year Market Test

AdVantageTec, Inc. Announces Thomas Jung as CEO and

National Expansion after One-Year Market Test

For Immediate Release

San Rafael, CA, (January 25, 2011) — AdVantageTec Inc.,  (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…

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Added by sara callahan on January 25, 2011 at 5:47am — No Comments

Automotive Advertising Agencies Use Social Media To Listen, Learn And Teach As Much As Their Customers Do

Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an…

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Added by Philip Zelinger on May 6, 2010 at 11:11am — No Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

Offline Automotive Ad Spending Plummets as More Money Shifts from TV and Print to the Internet

Automotive advertising is headed for its lowest level in nine years, even as more money is shifting from TV and print media to the Internet. The downturn is the result of efforts by automakers and dealers to cut expenses in a soft market. This year, automakers and dealers will spend about $15 billion to advertise in U.S. media, the… Continue

Added by Ralph Paglia on September 4, 2008 at 8:30am — 1 Comment

Mobile Banner Ads Have Same Brand Recall As TV Spots by Erik Sass

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.



Along with executives from mobile ad… Continue

Added by Ralph Paglia on May 16, 2008 at 12:30pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

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