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All ADM Blog Posts Tagged 'TV' (24)

Research Reveals Most Popular Vehicles Used in Movies and TV Shows

Cars have played a…
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Added by Ralph Paglia on June 19, 2020 at 2:30am — No Comments

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.

 

Take television, for example. Many dealerships still create and air…

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Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying…

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Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

Clarivoy’s Proprietary TV Analytics Solution

Wins
DrivingSales 2016 Innovation Cup

 

TV Analytics Solution Selected By Auto Dealer Panel as the Most…

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Added by Steve White on October 26, 2016 at 8:00pm — No Comments

Digital Advertising Overtakes TV For Top Ad Budget Dollars

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Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments

This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

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Added by Joey Little on November 11, 2015 at 2:26pm — No Comments

Ad Age Custom Webcast on Digital Video and TV Advertising

An opportunity to learn more about online video advertising in conjunction with cable TV advertising...

 …

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Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television ads at reaching audiences

For automotive…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments

Is The TV Business Starting To Collapse?

Is The TV Business Starting To Collapse?  http://www.businessinsider.com/tv-business-collapse-2012-6?0=media 

  • We almost never watch television shows when they are broadcast anymore  (with the very notable exception of live sports)
  • We rarely watch shows with ads, even on a DVR
  • We watch a lot of TV and movie content, but always on…
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Added by Clayton Fowlie on November 27, 2012 at 8:56am — No Comments

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a…

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Added by J.D. Rucker on November 23, 2012 at 12:30pm — 5 Comments

Car Company Results from Super Bowl TV Commercials 3 Months Later

Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising

Brand recollection does not necessarily correlate with immediate consumer…

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Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?

 

Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…

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Added by Ralph Paglia on February 9, 2012 at 6:30pm — 52 Comments

It still rocks!

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which premiered in 1972, was almost killed off in its first season because it…

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Added by charles bayer on April 6, 2011 at 8:56pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal Government’s promise to cut off the analogue TV signal in 2013.

That…

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Added by charles bayer on February 2, 2011 at 2:03pm — No Comments

AdVantageTec, Inc. Announces Thomas Jung as CEO and National Expansion after One-Year Market Test

AdVantageTec, Inc. Announces Thomas Jung as CEO and

National Expansion after One-Year Market Test

For Immediate Release

San Rafael, CA, (January 25, 2011) — AdVantageTec Inc.,  (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…

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Added by sara callahan on January 25, 2011 at 5:47am — No Comments

Automotive Advertising Agencies Use Social Media To Listen, Learn And Teach As Much As Their Customers Do

Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an…

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Added by Philip Zelinger on May 6, 2010 at 11:11am — No Comments


Dealer
Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

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