Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…Continue
Added by David Metter on December 1, 2016 at 12:50pm — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Subaru’s latest WRX and WRX STI has gained a great market over a year. The changes all revolve round the WRX and WRX STI’s infotainment and safety rosters, with every version of Subaru coming with the latest Starlink infotainment system, a 6.2-inch touch screen, Bluetooth, and a backup camera.Continue
Added by Amelia Hill on November 9, 2016 at 1:15am — No Comments
| by David Metter
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…Continue
Added by Mike Esposito on May 11, 2015 at 7:58am — No Comments
Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running…Continue
May sales of 39,892 shatter previous monthly records • Forester monthly sales increased 38 percent over May 2012 • Subaru year-to-date sales are up 21 percent
Added by Jon Floyd on August 28, 2013 at 6:30am — No Comments
Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…Continue
Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
Subaru has announced the crown jewel called WRX STI S206 in the Impreza WRX STI range, which is designed and engineered completely for Japanese market. It adds power boost to 318 pound feet of torque and 316 horsepower, with its new dual-scroll turbo, redesigned air filter, upgraded ECU, bigger intercooler, sports exhaust, all bolted onto flat four powertrain. The performance figures aren’t…Continue
Added by IndianDrives on November 25, 2011 at 10:09pm — No Comments
I read this blog, and found it very interesting I think you will too!
It's about a Subaru dealership that won't hire experienced car salespeople - and the results they are having.
We have all experienced the new person…Continue
Added by Ralph Paglia on September 2, 2009 at 6:30am — No Comments
Added by Gary May on November 21, 2008 at 6:00am — No Comments