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Ralph Paglia's Blog Posts Tagged 'Study' (14)

SEO Research Study: Local Voice Search Ranking Factors

A recent study reveals the factors affecting voice search results for car dealers and local automotive businesses in 2020.

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go…

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Added by Ralph Paglia on September 1, 2020 at 1:00am — No Comments

Dodge Scores First Detroit Quality Score Win in 34 Years on J.D. Power Study

Detroit automakers dominated J.D. Power’s marquee study of new-vehicle quality for the first time, with Fiat Chrysler Automobiles NV’s Dodge becoming the first domestic brand to lead the rankings in…

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Added by Ralph Paglia on June 25, 2020 at 12:30am — No Comments

J.D. Power Automotive Website Evaluation Study

Automotive Website Evaluation Study

Cross Device (AWESxD) - Mobile Website (2017)…

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Added by Ralph Paglia on August 14, 2017 at 5:00pm — No Comments

J.D. Power Releases 2017 U.S. APEAL Study Key Statistics

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Added by Ralph Paglia on August 4, 2017 at 6:00pm — No Comments

Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries

PLADOOGLE Releases Study Which Details How Automotive Dealers Respond to Online Inquiries

Over 400 New Car Dealers Mystery Shopped During Thirty Day Following Lead Submissions to Grade Their Month-Long Responses…
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Added by Ralph Paglia on January 7, 2015 at 1:30am — 2 Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

J.D. Power 2012 AutoShopper Study Shows Car Buyers Using Mobile Devices At Increasing Rates

2012 New Autoshopper Study Shows Continued Evolution of Car Buyers Using Web Access Devices

 

J.D. Power and Associates Reports:…

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Added by Ralph Paglia on October 8, 2012 at 11:30am — No Comments

Google Automotive Shopping Behavior Study 2011

Google Automotive Shopping Behavior Study 2011

Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow study…

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Added by Ralph Paglia on February 21, 2012 at 9:30pm — No Comments

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google to Share Results of Car Shopper Behavior Study at NADA Convention



This is part two in a series of features on NADA convention workshops in San Francisco.


McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…

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Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments

Old Spice Videos; Viral Marketing Case Study Shows Success by Design!

How Old Spice Videos Are Being Made

How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining…

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Added by Ralph Paglia on July 21, 2010 at 11:30pm — 2 Comments

Ward's Dealer Magazine: Study Measures Ability of Online Marketing to Drive Showroom Traffic

Auto makers continue to struggle with maximizing the potential of their websites to drive consumers into showrooms, says a recent study conducted by ForSee Results, a research firm that measures online customer satisfaction.



According to the study, automotive websites are a major source of information and research for potential buyers, but most car companies are unable to gauge the effectiveness of their… Continue

Added by Ralph Paglia on April 25, 2008 at 4:00pm — No Comments

Blended (Universal) Search Engine Results Study

Objective & Background

In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market… Continue

Added by Ralph Paglia on April 16, 2008 at 9:00am — No Comments

Search Engine Marketing Firm iProspect Study Finds Blended Search Dominates User Preference for Selecting News, Image, and Video Results

BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.



Download PDF of Study including multiple charts:… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

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