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Ralph Paglia's Blog Posts Tagged 'Strategy' (17)

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments

Cadillac Social Media Marketing Strategic Insights

Jim Vurpillat on Cadillac's Social Media Marketing Strategy…

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Added by Ralph Paglia on August 5, 2017 at 9:00pm — 1 Comment

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…

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Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…

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Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments

Infographic: Creating A Simple Social Media Strategy

How To Create A Simple Social Media Strategy [INFOGRAPHIC]

Source: bundlepost.wordpress.com

Written by Robert M. Caruso

One of the most frequent things I speak or consult on is…

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Added by Ralph Paglia on May 4, 2012 at 8:30am — 3 Comments

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.

 

Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…

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Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments

Car Dealers Should Delete 17 Things From Their Facebook Strategy NOW!

17 Things Marketers Should Delete From Their Facebook Strategy NOW …

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Added by Ralph Paglia on August 26, 2011 at 7:00pm — 3 Comments

Microsite Marketing Strategy for Car Dealers

For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…

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Added by Ralph Paglia on March 8, 2011 at 6:00am — 1 Comment

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy

 

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.



Case in point:…

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Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

Retailers Forced Into Adopting Social Media Strategy

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Added by Ralph Paglia on October 5, 2010 at 12:00am — No Comments

Social Media Strategy; Nearly Three-Quarters of Automotive Marketers Have a Plan!



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Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments

Extreme Digital Marketing Advanced Marketing Strategy Seminar at SkySong

EDM Advanced Marketing Strategy Seminar - SkySong -

Thursday, August 12, 2010

from 9:00 AM - 12:00 PM (MT)

Scottsdale, AZ…

Phoenix Skyline

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Added by Ralph Paglia on July 26, 2010 at 6:30pm — No Comments

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

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