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All ADM Blog Posts Tagged 'Strategy' (59)

If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…

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Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments

Are Dealers Starting to Overpost on Facebook?

There was a time not too long ago when it was hard to get dealers to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn't used in a long time, but that's not important now) compels people to want to maximize the exposure of their posts by keeping a constant flow of positive engagement going towards their Facebook…

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Added by J.D. Rucker on November 19, 2012 at 11:30pm — 5 Comments

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…

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Added by J.D. Rucker on November 18, 2012 at 3:00pm — 10 Comments

Using Social Media For SEO

As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your…

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Added by Timothy Martell on August 14, 2012 at 7:13am — No Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…

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Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments

Infographic: Creating A Simple Social Media Strategy

How To Create A Simple Social Media Strategy [INFOGRAPHIC]

Source: bundlepost.wordpress.com

Written by Robert M. Caruso

One of the most frequent things I speak or consult on is…

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Added by Ralph Paglia on May 4, 2012 at 8:30am — 3 Comments

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.

 

Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…

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Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments

Car Dealers Should Delete 17 Things From Their Facebook Strategy NOW!

17 Things Marketers Should Delete From Their Facebook Strategy NOW …

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Added by Ralph Paglia on August 26, 2011 at 7:00pm — 3 Comments

Tweet! Tweet! 4 Keys in Entering the Dealer's World of Twitter!

The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores).  Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…

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Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments

Microsite Marketing Strategy for Car Dealers

For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…

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Added by Ralph Paglia on March 8, 2011 at 6:00am — 1 Comment

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy

 

If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.



Case in point:…

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Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.





Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 9:00am — No Comments

Retailers Forced Into Adopting Social Media Strategy

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Added by Ralph Paglia on October 5, 2010 at 12:00am — No Comments

Social Media Strategy; Nearly Three-Quarters of Automotive Marketers Have a Plan!



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Added by Ralph Paglia on August 31, 2010 at 10:00am — No Comments

Extreme Digital Marketing Advanced Marketing Strategy Seminar at SkySong

EDM Advanced Marketing Strategy Seminar - SkySong -

Thursday, August 12, 2010

from 9:00 AM - 12:00 PM (MT)

Scottsdale, AZ…

Phoenix Skyline

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Added by Ralph Paglia on July 26, 2010 at 6:30pm — No Comments

Good News: Selling Isn't Dead. Bad News: Your Dealership May Be. Here's Why and How To Avoid Becoming A Victim

These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit

to your dealership.



We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right…

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Added by Jimmy Vee on June 7, 2010 at 3:08pm — 26 Comments

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

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