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All ADM Blog Posts Tagged 'Strategy' (59)

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

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Added by Garry House on April 2, 2013 at 8:00am — No Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to automotive…

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Added by Garry House on March 6, 2013 at 11:00am — No Comments

Facebook Marketing Goals: More Aggressive Approaches

Lion

This is part 4 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — 2 Comments

Facebook Marketing Goals: The Aggressive Approach

Tigers

This is part 3 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments

Facebook Marketing Goals: The Safe Approach

This is part 2 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments

Define Your Facebook Goals Before Determining a Strategy

Aim

This is part 1 of 4 in an ADM series about setting Facebook goals:…

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Added by J.D. Rucker on February 16, 2013 at 5:30pm — 2 Comments

Never Waste a Facebook Post. Ever.

Waste

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know it’s…

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Added by J.D. Rucker on February 12, 2013 at 10:13pm — No Comments

If You're Doing Facebook Right as a Business, There Will be Haters

Haters

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly…

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Added by J.D. Rucker on January 28, 2013 at 9:00pm — No Comments


Influencer
A 2013 Social Media Check List for Dealers to get Automotivated

A 2013 Social Media Check List for Dealers to get Automotivated

The New Year has rung in and the Holiday Season is officially over. That means it is time to get revamped for the New Year and ensure your Dealership is staying ahead of the times when it comes to your social media strategy. You might already have one and think that it works so no need to fix it and you may be…

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Added by Erin Ryan on January 14, 2013 at 8:30am — 2 Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the…

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Added by J.D. Rucker on January 9, 2013 at 8:00am — No Comments


Influencer
When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments


Influencer
3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video. In…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments


Influencer
Content Marketing

Local Small Businesses or Fortune 500 firms alike, that plan on using Content Marketing as part of their overall Online Strategy must challenge themselves in developing a campaign that underlines the outreach of useful information through accessible channels for maximum conversion.…

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Added by Lenny Gomez on January 2, 2013 at 8:00am — 2 Comments

Content isn't King. It's More Like a President.

Mt Rushmore

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really…

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Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments


Influencer
4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments


Influencer
Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

Four Keys to Automotive SEO from a Guy in the Trenches

Men in the Trenches

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.…

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Added by J.D. Rucker on December 27, 2012 at 6:00am — No Comments

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