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All ADM Blog Posts Tagged 'Strategy' (53)

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…

Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…


Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

When Google Attacks

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…


Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments

How to Drive Your Facebook Page Like a Sports Car


Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.

But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…


Added by Mark Frost on June 10, 2014 at 5:56am — 5 Comments

Will Your Dealership be Affected by the Penguin 2.0 Update?

by Doug Antkowiak, SEO Specialist

Penguin 2.0 Launch

Google might tell you there is a new predator at the top of the web food chain.…


Added by CDK Global on July 13, 2013 at 6:00pm — 12 Comments

Canned Social Media Marketing in an Hour Per Day #Infographic

Can of Social Media

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in…


Added by Louie Baur on June 24, 2013 at 10:30pm — 2 Comments

Conversational Posts Earn the Right for Conversion Posts on Facebook


This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…


Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…


Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague


The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…


Added by J.D. Rucker on May 18, 2013 at 12:29pm — 1 Comment

The Three Primary Auto Dealer Content Types for Facebook


Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

For those who are doing well or…


Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments

Kissing Up to the Facebook and Google+ Algorithms

Kissing Upv

There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough…


Added by Louie Baur on May 13, 2013 at 11:00am — No Comments

Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…


Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…


Added by Garry House on April 16, 2013 at 7:23am — No Comments

The First Three Stages of Facebook Page Promotion for Dealers

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…


Added by J.D. Rucker on April 15, 2013 at 6:00am — 3 Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…


Added by Garry House on April 2, 2013 at 8:00am — No Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …


Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…


Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…


Added by Garry House on March 6, 2013 at 11:00am — No Comments

Facebook Marketing Goals: More Aggressive Approaches


This is part 4 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…

Added by J.D. Rucker on February 17, 2013 at 6:00pm — 2 Comments

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