Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…Continue
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.
But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…Continue
|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in…
This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…Continue
Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
You figure that,…Continue
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…Continue
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
For those who are doing well or…Continue
Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough…Continue
Added by Louie Baur on May 13, 2013 at 11:00am — No Comments
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…Continue
Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…Continue
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…Continue
Added by Garry House on March 14, 2013 at 2:44pm — No Comments
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to…Continue
Added by Garry House on March 6, 2013 at 11:00am — No Comments
This is part 4 of 4 in an ADM series about setting Facebook goals:Continue
This is part 3 of 4 in an ADM series about setting Facebook goals:Continue
Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments