Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay…Continue