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All ADM Blog Posts Tagged 'Spending' (6)

Digital Advertising Overtakes TV For Top Ad Budget Dollars

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Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments

AutoMarketers Double-Down on CRM Spending for Car Dealerships

AutoMarketers Double Down on CRM Spending for Serving Dealers

Service Provider Installed CRM solutions help various automotive advertising and media agencies improve their customer service efforts for car…

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Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments

New American Spending Record Set on Cyber Monday

Cyber Monday 2012 Ranks As Biggest Online Spending Day in History 

American spent $1.465…

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Added by Ralph Paglia on November 28, 2012 at 12:00pm — 3 Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

Offline Automotive Ad Spending Plummets as More Money Shifts from TV and Print to the Internet

Automotive advertising is headed for its lowest level in nine years, even as more money is shifting from TV and print media to the Internet. The downturn is the result of efforts by automakers and dealers to cut expenses in a soft market. This year, automakers and dealers will spend about $15 billion to advertise in U.S. media, the… Continue

Added by Ralph Paglia on September 4, 2008 at 8:30am — 1 Comment

Online Ad Spending Holding Strong Despite Economic Pressures

Strong growth, good prospects... For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.



The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue

Added by Ralph Paglia on May 23, 2008 at 12:30pm — No Comments

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