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For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.
They have some big wins (YouTube, Google+) as well as dozens of…Continue
Added by J.D. Rucker on October 22, 2013 at 6:00am — No Comments
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become…Continue
Added by J.D. Rucker on October 17, 2013 at 10:12pm — No Comments
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the…Continue
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…Continue
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…Continue
Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments