Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in…
There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.
It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated…
Added by Louie Baur on June 23, 2013 at 6:00pm — No Comments
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow…Continue
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.
It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…Continue
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.
The way that the EdgeRank algorithm works combined…
Added by Louie Baur on June 9, 2013 at 4:30pm — No Comments
Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…Continue
When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.
One of the ways that it’s definitely better…Continue
Added by Louie Baur on May 30, 2013 at 12:30pm — No Comments
Many dealers are trying and failing at social media. Some are succeeding. One of the keys to finding success is in taking on an “always open” mentality.
Just like a website should always be on, social media requires constant attention, particularly Facebook. It doesn’t sleep. It doesn’t take weekends off. In fact, some have seen that the weekends are when the real activity happens. For some pages, they’re…
Added by Louie Baur on May 28, 2013 at 9:30am — No Comments
In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.
They just weren't seeing a return on investment…Continue
Added by Louie Baur on May 25, 2013 at 9:30am — No Comments
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough…Continue
Added by Louie Baur on May 13, 2013 at 11:00am — No Comments
Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles.…Continue
In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a…Continue
One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real.
If your business is out there doing things in the real world, you have plenty…Continue
Added by Louie Baur on March 13, 2013 at 10:00pm — No Comments
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of…Continue
They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might seem like a no-brainer to some, but it goes against what I’ve learned in my years on the various social networks. On most networks, there are images and there are links. Images normally perform the best across the board. Links, on the other hand, do not.…Continue
Added by Louie Baur on February 24, 2013 at 2:21pm — No Comments
Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a…Continue
Added by Louie Baur on February 21, 2013 at 9:00pm — No Comments
Too often, dealers and other businesses are given intangible ideas that they’re supposed to use to try to master Facebook. They’re told to “be engaging” or “be a part of the community” on Facebook, but what does any of that really mean?
From both an esoteric as well as a straightforward…
Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on social media. We know that they don’t want direct marketing. We also know they’d…
Added by Louie Baur on February 14, 2013 at 9:00am — No Comments
There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however,…Continue
Added by Louie Baur on January 11, 2013 at 9:00am — No Comments