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Ralph Paglia's Blog Posts Tagged 'Social' (93)

Perform Detailed Analysis of Your Competition Using Social Media

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Added by Ralph Paglia on June 9, 2018 at 5:00am — No Comments

Highly Effective Social Media Management Tools That Save AutoMarketer's Time

Best Social Media Management Tools

Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!

Are you looking for an all-in-one solution to manage your social media presence?

Perhaps you need a smarter way to manage multiple profiles and…

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Added by Ralph Paglia on May 13, 2018 at 6:00pm — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying…

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Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments

Social Media Based Customer Care Infographic

Customer care is an integral part of every successful car dealership’s winning formula...

Customer service is a way of building a better relationship with your customers, thus increasing…

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Added by Ralph Paglia on November 10, 2017 at 1:00am — No Comments

Six Social Media Statistics From Digital Airstrike That Will Scare You!

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners

We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…

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Added by Ralph Paglia on October 16, 2017 at 8:00pm — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Worst Social Media Advice Ever Given

Worst Social Media Advice and Tips Ever Given

A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…

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Added by Ralph Paglia on June 20, 2017 at 10:00am — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — 1 Comment

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — 1 Comment

Eloqua Social Sign-On and Media Integration for Car Dealer Websites

Key Tools to Navigate in the Social Stratosphere

 

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Added by Ralph Paglia on May 20, 2014 at 12:30am — 1 Comment

Social Marketing Success Kit From Marketo

Our Friends at Marketo Created a "Social Marketing Success Kit"

Discover how to drive new and used car business opportunities along with growing service department revenue through various…

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Added by Ralph Paglia on March 25, 2014 at 8:22pm — No Comments

Facebook: What Days of the Week Work Best for Car Dealers?

Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential for Automotive Marketers?…

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Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Auto Industry Professional Social Networks Traffic Report from Compete, Inc.

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending October 31, 2012

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring, and their rank for UNIQUE VISITORS include:…



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Added by Ralph Paglia on November 28, 2012 at 3:30am — No Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…

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Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments

eMarketer Reports That SEO, Social and Content Marketing in Top Demand

SEO, Social and Content Marketing in Top Demand

Use of short-form, written content still outweighs visual assets such as video and photos

 

In an age where paying top…

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Added by Ralph Paglia on September 25, 2012 at 3:30am — 2 Comments

Social CRM Adoption Starting To Take Hold

Social CRM Adoption by Automotive Enterprises Expected to Continue Growing

Adoption of social customer relationship management (CRM) systems by car companies, automotive enterprises and car dealers is low among marketers…

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Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments

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