Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.…Continue
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Is it good, or is it bad?
I've been saying for some time that wearable computers will revolutionize marketing. Consider walking down the street and every…Continue
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
Comparing Your Own Analytics With National Statistics
Everyday, I read reports and…Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia
I saw my…Continue
I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference. So when I received a request to submit a Speaker's submission, I was humbled and honored at the same time. My first thought was, "What would I talk…Continue
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…Continue
Just thought I would give you an update on my LinkedIn profile because it really defines me. I began writing on ADM, not to become a superstar. I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are superstars.
The party was well planned. The dealer spared no…
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of ROI.
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
2011 was to be the year of digital, and in many…Continue
The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past. Robertson Davies,
In mid 2000, my General Manager told me, “I don’t like you. I don’t like the Internet. It’s a waste of time. You should be taking “Ups” not photographs of cars. I want to see you on the floor, not in front of a…Continue
“It seemed really simple to me. So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…
By Lori Luechtefeld, iMedia Connection
"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...
The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…Continue
Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments