ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
We spend a lot of time trying to differentiate the Sales Process and Social Media Marketing. Yet, as a "seller by nature" I can't help but wonder, "Are the two really all that different?"…Continue
If Facebook wants to maintain its dominance over our social lives online, its acquisition of hot messenger platform WhatsApp indicates it could do so without becoming the hellish, share-everything-with-everyone company from…Continue
Added by Manny Luna on February 5, 2014 at 8:30pm — No Comments
Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when…Continue
When you think social media genius, what’s the first brand that comes to mind?
A lot of people praise Taco Bell for their snarky Twitter comments, others laud the versatility and lifestyle branding of the energy drink…Continue
Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.
Reputation management isn't about sending an email. It's not about filtering…Continue
Added by J.D. Rucker on December 20, 2013 at 4:00am — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
I read a great article from SEOMoz that contained an interview with Rob Toledo’s mom centered around what Rob does for a living. He asked her a series of questions about search engines and how they work and the answers are really interesting. The key to this…Continue
Added by Manny Luna on December 13, 2013 at 9:30pm — No Comments
There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who…Continue
Added by J.D. Rucker on November 18, 2013 at 5:00am — No Comments
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic…Continue
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…Continue
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…Continue
Added by J.D. Rucker on November 11, 2013 at 11:30am — No Comments
In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.
In the real world, you're probably responsible for a ton of different…Continue
Added by J.D. Rucker on November 9, 2013 at 3:00pm — No Comments
Presence is 50% of the game when it comes to social media. You have to be in front of people, accessible, and able to bring to them the other half of the social media equation: message.
A message without a presence brings to mind the old saying about a tree falling in an empty forest. If a Facebook post goes out and nobody saw it in their news feed, did it really get posted at all?…Continue
Added by J.D. Rucker on November 8, 2013 at 2:30pm — No Comments
I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.
See, the challenge is that social media for business is ever-so important.…Continue
Added by J.D. Rucker on November 7, 2013 at 2:00pm — No Comments
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…Continue
Added by J.D. Rucker on November 6, 2013 at 1:30pm — No Comments
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…Continue
Added by J.D. Rucker on November 5, 2013 at 1:00pm — No Comments
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…Continue
Added by J.D. Rucker on November 4, 2013 at 12:30pm — No Comments