Added by Ralph Paglia on June 9, 2018 at 5:00am —
When it comes to car shopping today, social media sites are a significant influencer in a car buyer’s decision making journey.
Today, marketers understand that social sites need to be integrated into the marketing strategy.
Brands that truly embrace social media brands have a fully integrated social marketing approach to generate leads and engage with customers.
With more and more consumers turning to social, the automotive industry needs to get fully… Continue
Added by Carol Forden on June 6, 2018 at 10:00am —
Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and…
Added by Ralph Paglia on May 13, 2018 at 6:00pm —
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even… Continue
Added by Ralph Paglia on April 21, 2018 at 11:44am —
More than 1.4 Billion people in the world were considered daily users of Facebook.
Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t… Continue
Added by CPI Results on April 4, 2018 at 1:30pm —
Part II - Making your "Evidence Manual" come alive!
Imagine this ... you get back from your demonstration drive. Your customer is excited about getting their new vehicle. Your manager sends you back with figures. As one might expect, the price or payment is too high. The customer makes you an offer and… Continue
Added by CPI Results on March 11, 2018 at 11:00am —
Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.
From makeup brands to clothing stores, Instagram has… Continue
Added by Naeem Ak on March 8, 2018 at 2:00am —
Part 1 - Getting Started
Who needs an Evidence Manual?
Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points.
Added by CPI Results on March 7, 2018 at 12:30pm —
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data… Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am —
In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had… Continue
Added by Walter Moore on January 19, 2018 at 8:50pm —
Social Recommendations Top TV Ads in Purchase Influence
Recommendations from friends and family members have long held the most influence in consumer buying…
Added by Ralph Paglia on December 4, 2017 at 8:43pm —
Customer care is an integral part of every successful car dealership’s winning formula...
Customer service is a way of building a better relationship with your customers, thus increasing… Continue
Added by Ralph Paglia on November 10, 2017 at 1:00am —
When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"
In particular the marketing folks want to know what…
Added by Timmy D. James on November 9, 2017 at 6:30am —
6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners
We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…
Added by Ralph Paglia on October 16, 2017 at 8:00pm —
Mark Zuckerberg paid about $1billion in 2012 to Instagram, which was then app, which had only 13 employees and 30 million users. Now, Instagram owns about 500 million users across the globe and still growing.
It is necessary to keep on updating for a social media platform to survive in the highly competitive market environment. As a lot of new start-ups enter, it is necessary for the old guard to stay fresh and acceptable to the existing and new… Continue
Added by Walter Moore on August 4, 2017 at 3:30am —
10 Social Media Hacks For Automotive Marketers
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial… Continue
Added by Ralph Paglia on July 4, 2017 at 6:00pm —
Worst Social Media Advice and Tips Ever Given
A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all… Continue
Added by Ralph Paglia on June 20, 2017 at 10:00am —
Social Recommendations Top TV Ads in Purchase Influence
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm —
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Let … Continue
Added by Todd Reinbolt on April 19, 2017 at 10:45am —
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...… Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am —