There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who… Continue
Added by J.D. Rucker on November 18, 2013 at 5:00am —
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic… Continue
Added by J.D. Rucker on November 16, 2013 at 4:30am —
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at… Continue
Added by J.D. Rucker on November 13, 2013 at 2:00pm —
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across… Continue
Added by Terry Lancaster on November 12, 2013 at 9:30am —
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion… Continue
Added by J.D. Rucker on November 11, 2013 at 11:30am —
In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.
In the real world, you're probably responsible for a ton of different… Continue
Added by J.D. Rucker on November 9, 2013 at 3:00pm —
Presence is 50% of the game when it comes to social media. You have to be in front of people, accessible, and able to bring to them the other half of the social media equation: message.
A message without a presence brings to mind the old saying about a tree falling in an empty forest. If a Facebook post goes out and nobody saw it in their news feed, did it really get posted at all?… Continue
Added by J.D. Rucker on November 8, 2013 at 2:30pm —
I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.
See, the challenge is that social media for business is ever-so important.… Continue
Added by J.D. Rucker on November 7, 2013 at 2:00pm —
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is… Continue
Added by J.D. Rucker on November 6, 2013 at 1:30pm —
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,… Continue
Added by J.D. Rucker on November 5, 2013 at 1:00pm —
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old… Continue
Added by J.D. Rucker on November 4, 2013 at 12:30pm —
Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or… Continue
Added by J.D. Rucker on November 2, 2013 at 11:30am —
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to… Continue
Added by J.D. Rucker on November 1, 2013 at 11:00am —
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've… Continue
Added by J.D. Rucker on October 31, 2013 at 10:30am —
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very… Continue
Added by J.D. Rucker on October 30, 2013 at 10:00am —
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…
Added by J.D. Rucker on October 25, 2013 at 7:30am —
All too often Facebook pages are "toned down" in order to avoid scandal, controversy, or the potential to turn off fans. Many pages seem scared to express opinions for the risk of offending people. This is the safest approach. It's also the least productive.
Many businesses, whether they're willing to admit it or not, are concerned with the messages they put out on social media. Someone at the top of the company wishes that social media didn't…
Added by J.D. Rucker on October 24, 2013 at 7:00am —
For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.
They have some big wins (YouTube, Google+) as well as dozens of… Continue
Added by J.D. Rucker on October 22, 2013 at 6:00am —
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become… Continue
Added by J.D. Rucker on October 18, 2013 at 10:30pm —
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become… Continue
Added by J.D. Rucker on October 17, 2013 at 10:12pm —