The global economy has been thrown into…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on September 30, 2020 at 2:00am — No Comments
The global economy has been thrown into…
Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments
Added by Ralph Paglia on May 16, 2020 at 5:00pm — No Comments
With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.…Continue
Added by Dixie Somers on November 13, 2019 at 2:16pm — No Comments
According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…Continue
Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments
Social media when utilized correctly and with a purpose builds a community.
Brands that take on a mentoring role, providing the tools, techniques, and strategies for their customers…Continue
Added by Carol Forden on August 2, 2018 at 11:00am — No Comments
Added by Ralph Paglia on June 9, 2018 at 5:00am — No Comments
When it comes to car shopping today, social media sites are a significant influencer in a car buyer’s decision making journey.
Today, marketers understand that social sites need to be integrated into the marketing strategy.
Brands that truly embrace social media brands have a fully integrated social marketing approach to generate leads and engage with customers.
With more and more consumers turning to social, the automotive industry needs to get fully…Continue
Added by Carol Forden on June 6, 2018 at 10:00am — No Comments
Are you looking for an all-in-one solution to manage your social media presence?
Perhaps you need a smarter way to manage multiple profiles and…
Added by Ralph Paglia on May 13, 2018 at 6:00pm — No Comments
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still…Continue
Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments
Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t…Continue
Added by CPI Results on April 4, 2018 at 1:30pm — No Comments
Imagine this ... you get back from your demonstration drive. Your customer is excited about getting their new vehicle. Your manager sends you back with figures. As one might expect, the price or payment is too high. The customer makes you an offer and…Continue
Added by CPI Results on March 11, 2018 at 11:00am — No Comments
Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.
From makeup brands to clothing stores, Instagram has…Continue
Added by Naeem Ak on March 8, 2018 at 2:00am — No Comments
Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points.
Jonathan Overton (…Continue
Added by CPI Results on March 7, 2018 at 12:30pm — No Comments
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying…
Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments
Customer service is a way of building a better relationship with your customers, thus increasing…Continue
Added by Ralph Paglia on November 10, 2017 at 1:00am — No Comments
6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners
We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…
Added by Ralph Paglia on October 16, 2017 at 8:00pm — No Comments
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial…Continue