Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial…Continue
A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…Continue
Added by Ralph Paglia on June 20, 2017 at 10:00am — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...…Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments
Digital marketing is one of the cornerstones of effective publicity for any business. The impact of online marketing lies in the strategies devised. With the advent of various technological tools, businesses are increasingly leveraging these to improve conversions.
One of the most impactful promotional…Continue
Added by Kent Charlie on December 16, 2016 at 2:00am — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
Social media has turned out to be one of the most effective platforms for promoting a business. Social media is a big hit among today's fast-paced generation. Businesses are required to keep up with the trends to stay ahead of their competition. Therefore, devising foolproof social media marketing…Continue
Staying competitive is what people in all lines of work are trying to achieve, as there are more and more businesses emerging around the world. The internet has made the trading world much more open, making it easier to reach out to more people. The same goes for the world of car dealerships – staying above the competition…Continue
Added by Ivan Dimitrijevic on September 5, 2016 at 2:00am — No Comments
I had a piece I wrote featured in Dealership Daily about my session at the upcoming Digital Dealer 21 conference in Las Vegas: Dealership Daily…Continue
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:
Added by sara callahan on July 26, 2016 at 5:10am — No Comments
There is no doubt about the fact that social media has the potential to grow your business in this highly competitive world. With various social media platforms teeming with numerous users, promoting your business here can only mean a steady generation of leads.
Twitter is one of the most popular social media platforms that have garnered massive popularity. Businesses are increasingly leveraging the potential of Twitter to make the most of their social media…Continue
Added by Kent Charlie on July 8, 2016 at 2:13am — No Comments
Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …
Added by Joey Little on February 25, 2016 at 2:09pm — No Comments
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…Continue
Added by Joey Little on February 4, 2016 at 11:29am — No Comments
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things…Continue
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…Continue
I love social media and not just because that’s a big part of how I make my living.
I spend a LOT of time on social media, specifically Facebook. So much so that I have grown to almost ignore the other platforms. I have even found myself steering clients toward focusing strictly on Facebook because it is…
Added by Jeff Glackin on January 18, 2016 at 10:30am — No Comments