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All ADM Blog Posts Tagged 'Social' (471)

77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

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Added by Joseph Little on July 24, 2015 at 7:30am — 2 Comments

FuzeCast Strategy Team Podcast with Data Scientist, Paul Chua

In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the…

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Added by Joseph Little on July 23, 2015 at 7:59am — No Comments

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …

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Added by Joseph Little on July 20, 2015 at 7:06am — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

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Added by Joseph Little on July 17, 2015 at 11:40am — No Comments

Social Media Update

This Week in Social Media and What it Means to You

News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast

Facebook News Feed Controls

In an effort to allow even more…

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Added by Joseph Little on July 15, 2015 at 12:00pm — 2 Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…

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Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…

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Added by Ralph Paglia on July 2, 2015 at 2:00pm — 1 Comment

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social Analytics

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Added by Ralph Paglia on July 1, 2015 at 11:30am — 1 Comment

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

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Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment

Keeping Your Dealership's Social Media Secure



Robert Allen, Social Media Specialist
by Robert Allen, Social Media Specialist

Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…

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Added by CDK Global on April 8, 2015 at 9:00pm — No Comments

Auto/Mate's Dave Druzynski to Present "Social Media In Hiring And Employment" At Innovative Dealer Summit

ALBANY, N.Y. – March 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "Social Media in Hiring and Employment" at the upcoming Innovative Dealer Summit in Denver, CO on April 7th and 8th, 2015. In his presentation Druzynski will share the current laws and practices that impact a dealership's use of social media in the hiring process.…

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Added by Mike Esposito on March 16, 2015 at 8:22am — No Comments

Why Your Facebook Page Needs To Lose Likes

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…

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Added by Willis Williams on March 16, 2015 at 5:00am — 3 Comments

The Unpopular Perspective: Social Media is a Zero-Sum Game for Dealers (but it doesn't have to be)

Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital…

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Added by Jim Jabaay on March 13, 2015 at 9:38am — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by J.D. Rucker on March 6, 2015 at 8:02am — 4 Comments

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…

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Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments

Proud to be the new VP of Sales for Dealer Authority.

I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP, Dealer.com, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I…

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Added by Jeff Glackin on January 5, 2015 at 4:51pm — 13 Comments

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

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Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments

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