Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments
Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…Continue
Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins…Continue
Added by Joseph Little on November 18, 2015 at 12:45pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joseph Little on November 13, 2015 at 12:06pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joseph Little on November 12, 2015 at 10:02am — No Comments
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…Continue
Added by Joseph Little on November 11, 2015 at 2:26pm — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joseph Little on November 10, 2015 at 12:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will…Continue
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments
I recently found myself in a discussion about social media management and it brought out an interesting comparison... Do you have a Social Strategist or a Page Jockey?
Social has become a part of most people’s daily lives. Some dealerships have embraced it and even gotten very…Continue
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joseph Little on November 5, 2015 at 1:00pm — No Comments
Added by Joseph Little on November 4, 2015 at 1:30pm — No Comments
Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…Continue
Added by Joseph Little on November 3, 2015 at 11:57am — No Comments
There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business…Continue
Added by Joseph Little on November 2, 2015 at 12:00pm — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on…Continue
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…Continue
Added by Joseph Little on October 29, 2015 at 11:30am — No Comments
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…Continue
Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments