Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the…Continue
Added by Joseph Little on July 23, 2015 at 7:59am — No Comments
Added by Joseph Little on July 20, 2015 at 7:06am — No Comments
There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…Continue
Added by Joseph Little on July 17, 2015 at 11:40am — No Comments
News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast
In an effort to allow even more…Continue
As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…Continue
Added by Joseph Little on July 15, 2015 at 7:06am — No Comments
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…Continue
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…Continue
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
|by Robert Allen, Social Media Specialist|
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…Continue
Added by CDK Global on April 8, 2015 at 9:00pm — No Comments
ALBANY, N.Y. – March 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "Social Media in Hiring and Employment" at the upcoming Innovative Dealer Summit in Denver, CO on April 7th and 8th, 2015. In his presentation Druzynski will share the current laws and practices that impact a dealership's use of social media in the hiring process.…Continue
Added by Mike Esposito on March 16, 2015 at 8:22am — No Comments
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…Continue
Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital…Continue
Added by Jim Jabaay on March 13, 2015 at 9:38am — No Comments
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP, Dealer.com, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments