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All ADM Blog Posts Tagged 'Sites' (17)

Influencer Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…


Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Mobile Marketing: The Automotive Game Changer


According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.




Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…


Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…


Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers




In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…


Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

KBB Research Verifies New Vehicle Shoppers Want Actual Photos

Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites

According to a new study conducted by…


Added by Ralph Paglia on February 5, 2013 at 11:30pm — 1 Comment

Google SEO On-Site vs Off-Site

Google is constantly updating and revising its algorithms that affect search results. In fact, the only thing that stays the same is how critically important it is to your business to maintain a website that keeps up with the changes in search engine…


Added by Jeff Wardwell on November 16, 2012 at 12:30pm — No Comments

Top 15 Most Popular Social Networking Sites

Top 15 Most Popular Social Networking Sites as of September 2011

Here are the 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a constantly updated average…


Added by Ralph Paglia on September 13, 2011 at 11:00am — 4 Comments

Top 10 Marketing Sites For Social Media Marketing Trends

The Top 10 Marketing Sites For Social Media Marketing Trends

Written by BRIAN SOLIS

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by…


Added by Ralph Paglia on July 25, 2011 at 6:25pm — No Comments

Top Ten Video Hosting, Sharing and Distribution Sites Evaluated and Ranked

Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue

Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments

Your Micro Site Inventory!

Click Here to View Article

Added by Alvin Newton on June 17, 2008 at 1:07pm — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…


Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

Micro Sites and SEM For Best Dollar Spent

It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.

Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue

Added by Alvin Newton on April 25, 2008 at 5:30pm — No Comments

Ralph Paglia's Summary of Links to Personal Sites, Blogs, Articles and Various Automotive Digital Marketing References

Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:…


Added by Ralph Paglia on March 23, 2008 at 4:09pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…


Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…


Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

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