Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue