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Tom Gorham's Blog Posts Tagged 'Service' (11)

Reputation Should Be a Pillar Of Your SEO Strategy

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation.  Asked how it fits into their SEO…

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Added by Tom Gorham on October 18, 2015 at 2:00pm — 2 Comments

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…

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Added by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments

From the Trenches - Can You See The Forest For The Trees?

Can you see the forest for the trees?

 …

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Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment to the past.…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

From the Trenches - Measuring Your WOW Factor (and other attributes)

 

What do you do that WOWs your customer? …

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Added by Tom Gorham on September 15, 2013 at 3:30pm — 6 Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?

If you say yes, then you…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives the customer too much information.…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments

From the Trenches - Let's Get Personal

 

As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia

 …

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Added by Tom Gorham on November 23, 2012 at 12:30pm — 20 Comments

From the Trenches - Ethics are for Kids!

 

Ethics: The rules or standards governing the conduct of a person or the conduct of the members of a profession.

 

"I read the news today, oh boy,

I saw my…

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Added by Tom Gorham on October 8, 2012 at 4:30pm — 19 Comments

From the Trenches - There are 5 Rs in ROI for Social Media

Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media.  The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…

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Added by Tom Gorham on June 17, 2012 at 12:00pm — 14 Comments

From the Trenches - What if you gave a party… and you didn’t come?



The party was well planned. The dealer spared no…
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Added by Tom Gorham on May 6, 2012 at 3:00pm — 20 Comments

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