Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment to the past.…Continue
What do you do that WOWs your customer? …Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?
If you say yes, then you…Continue
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages - Wikipedia
I saw my…Continue
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term, immediate profits, it has no…Continue
The party was well planned. The dealer spared no…