Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term,…Continue
I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.
Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…Continue
Added by Will Michaelson on June 15, 2012 at 7:26am — No Comments
I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…Continue
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…Continue
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments
Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…Continue
“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child. As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older. One little bug…Continue
Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…Continue
I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the ADM community.
Added by Will Michaelson on November 11, 2011 at 9:45am — No Comments
DealerRater® Launches PrivateBuy™
in Association with CarWoo!
DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…Continue
Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments
The Publisher delivers ROI beyond the dealer’s website.
October 4, 2011, Dallas, TX: SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing, today announced the release of their new application – the Publisher - as part of their 4DF video player that is currently published on over 5,000 auto dealers websites, major third party leads providers, Facebook and direct link from YouTube to…Continue
Added by TERRY GIBSON on October 4, 2011 at 2:50pm — No Comments
If I wanted someone to just take my order and deliver, I would go to a fast food drive thru. When I go to have my car serviced, I want service. I believe that service advisors are more than just order takers or the message delivery system between a consumer and a technician. Think about it? An advisor according to …Continue
Added by Stephanie Young on September 21, 2011 at 9:30am — No Comments
In real estate it is location, location, location. In the retail sales world, it is perception, perception, perception. Every one of your consumers wants to have a individualize experience when doing business with your organization. I like to call it the “Disney” experience since Disney has set the benchmark in customer service. It…Continue
Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments
Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments
CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…Continue
Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments
Ken Garff Automotive Group Enrolls in Preventive Maintenance Program
to Grow Service Revenue and Increase Customer Retention
San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…Continue
Added by sara callahan on January 24, 2011 at 6:36am — No Comments
Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments