Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Keep Them Coming
By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts…Continue
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…Continue
Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
Hello Everyone, I am hoping that someone on here might be able to assist me in a Service BDC Process and Scripts?? I am a BDC Director for sales since 2007 but I just got a new position to build up 5 stores Service BDC's because they do not have one yet. So my problem is that I am not to familiar with the service side of BDC and I know that you can't come at the customers the same way as sales BDC would. If anyone is willing to share service BDC scripts and emails that would be greatly…Continue
Added by Bethany Juneau on November 15, 2014 at 8:06am — No Comments
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments
From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.
Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.
Don’t Let Others Tell Your…Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…Continue
Added by Mike Esposito on August 26, 2013 at 9:39am — No Comments
I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed.
I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…Continue
Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments
Added by Lenny Gomez on June 18, 2013 at 9:09am — No Comments
Written By: Garry House
In the first couple of paragraphs in his book, Good to Great, author Jim Collins makes several interesting statements:
Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their…Continue
Added by Garry House on June 14, 2013 at 10:05am — No Comments
Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments
More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience.
The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…
Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
Written by: Steve Hall
Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?
I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…Continue
Added by Garry House on May 16, 2013 at 7:30am — No Comments