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All ADM Blog Posts Tagged 'Service' (70)

Creating Red Carpet Customer Service

There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.

 

1 .   86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…

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Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments

Our Friends at Amaral Puts Reviews to Work

From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.

Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.

Don’t Let Others Tell Your…

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Added by Erika Kay Simms on March 28, 2014 at 9:00am — 9 Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

Auto/Mate Announces Integration with Dealer-FX, Boosting Dealer Service Retention Capabilities

ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…

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Added by Mike Esposito on August 26, 2013 at 9:39am — No Comments

Automotive Zero Moment In Truth

I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed. 

I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…

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Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments

Local Search Engine Optimization Ranking Factors

SEO Local Results is an affordable Local Search Engine Marketing firm located in South Florida.

How your website is listed in Google's local results depends on several things. For example, acupuncturists in Delray…
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Added by Lenny Gomez on June 18, 2013 at 9:09am — No Comments

From the NCM Institute: The Difference Between ‘Good’ and ‘Great’ Auto Dealers Written By: Garry House

Written By: Garry House

In the first couple of paragraphs in his book, Good to Great, author Jim Collins makes several interesting statements:

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their…

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Added by Garry House on June 14, 2013 at 10:05am — No Comments

What is a Digital Agency ?

Miami Digital Agency, SMDigital Partners has been a Full Service Digital Agency in South Florida for over 10 years. Online marketing firm specializing in Pay-Per-Click, SEM, SEO, Responsive Web Design, Google Adwords, Local SEO Marketing and Augmented…

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Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments

Are you using Mobile Marketing ?

More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience. 



The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…

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Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments

The quickest and most effective advertising is through the Internet

SMDigital Partners specializes in Digital Media Marketing for companies that want to reach new customers through Search Engine Marketing. 

Why Advertising Online is Important

"A lot of digital media across all of these different channels whether it’s display, search, etc., has been very much about performance advertising to date," he said. "And brand marketing, measured in terms…
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Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments

Why Meta Description is Still Important for Websites

South Florida's, SMDigital Partners is a Full Service Digital Agency that specializes in Search Engine Marketing, Local SEO and Responsive Web Design. 



Officially, the Meta Description for…
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Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

From the NCM Institute: Why Dealers Should Be In Express Service Written by: Steve Hall

Written by: Steve Hall

Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?

I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…

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Added by Garry House on May 16, 2013 at 7:30am — No Comments

From the NCM Institute: Better Processes Improve Technician Productivity and Gross Profits Written By: Tony Albertson

Written By: Tony Albertson

Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how…

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Added by Garry House on April 25, 2013 at 6:30am — No Comments

From the NCM Institute: What are 15 minutes a day worth in your service department? Written By: Steve Hall

Written By: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

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Added by Garry House on April 24, 2013 at 6:49am — No Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

From the NCM Institue: What are 15 minutes a day worth in your service department? Written by: Steve Hall

Written by: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

Continue

Added by Garry House on April 11, 2013 at 12:20pm — No Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

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Added by Garry House on April 2, 2013 at 8:00am — No Comments

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