Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Satyajit Seal on October 26, 2015 at 10:00pm — No Comments
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their…Continue
You have just bought your car and you want to drive it properly. You want to take it out for long drives on highways. In short, you want to drive it like a professional driver without any hassle. So, what’s the best thing that you can do?
Of course, you will need to learn to drive from some driving school. And there, you will find an instructor for the purpose. So, you should choose the instructor properly. And when you are learning every detail from the driving instructor, you need…Continue
Added by Satyajit Seal on June 28, 2015 at 10:47am — No Comments
Are you concerned about how to maintain your Mercedes Benz? This is not a big issue now a days. The car companies are bringing new cars that can go up to 30,000 miles or more than that without any tune up or these cars have enough millage comparing to previous ones. You can have all these in your car if you just pay a little attention in your car’s basic maintenance. These can reduce big problems and can give you relief to expense a huge amount from your pocket pinch.…Continue
Added by Satyajit Seal on June 27, 2015 at 9:30pm — No Comments
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…Continue
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…Continue
Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments
Keep Them Coming
By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts…Continue
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…Continue
Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
Hello Everyone, I am hoping that someone on here might be able to assist me in a Service BDC Process and Scripts?? I am a BDC Director for sales since 2007 but I just got a new position to build up 5 stores Service BDC's because they do not have one yet. So my problem is that I am not to familiar with the service side of BDC and I know that you can't come at the customers the same way as sales BDC would. If anyone is willing to share service BDC scripts and emails that would be greatly…Continue
Added by Bethany Juneau on November 15, 2014 at 8:06am — No Comments
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information…Continue
Added by Manny Luna on August 28, 2014 at 12:30pm — No Comments
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments
From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.
Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.
Don’t Let Others Tell Your…Continue
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…Continue
Added by Mike Esposito on August 26, 2013 at 9:39am — No Comments
I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed.
I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…Continue
Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments
Added by Lenny Gomez on June 18, 2013 at 9:09am — No Comments