Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to… Continue
Added by Radio Vision on October 13, 2016 at 2:31am —
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.… Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am —
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned… Continue
Added by Dan Beres on February 25, 2016 at 7:00am —
We all know the term “declined service repair.” Increasingly, I hear service departments are having a hard time keeping customers in the service lane to get those declined services done.
Imagine if financing didn’t exist for vehicle purchases. Chances are that very few would ever be able to own one, despite the desire to do so. The same situation applies to service repairs. I bet that a good number of your customers are declining service repairs not…
Added by Dan Beres on December 12, 2015 at 2:55pm —
Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest… Continue
Added by Joey Little on December 3, 2015 at 9:00pm —
The Audi Q3, is the latest launch in Greensboro that has got a compact look of a SUV but within the shell it demonstrates contemporary make and super controls that leaves it contemporaries far behind.
The all new Audi Q3 might be new to the residents of America, but for the rest of the world, they've seen it much earlier. Audi preferred not to launch this particular model in…
Added by Peter Thronton on December 2, 2015 at 2:00am —
Image Courtesy: … Continue
Added by Allan Lloyd on October 26, 2015 at 10:00pm —
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their… Continue
Added by Tom Gorham on October 18, 2015 at 2:00pm —
You have just bought your car and you want to drive it properly. You want to take it out for long drives on highways. In short, you want to drive it like a professional driver without any hassle. So, what’s the best thing that you can do?
Of course, you will need to learn to drive from some driving school. And there, you will find an instructor for the purpose. So, you should choose the instructor properly. And when you are learning every detail from the driving instructor, you need… Continue
Added by Allan Lloyd on June 28, 2015 at 10:47am —
Are you concerned about how to maintain your Mercedes Benz? This is not a big issue now a days. The car companies are bringing new cars that can go up to 30,000 miles or more than that without any tune up or these cars have enough millage comparing to previous ones. You can have all these in your car if you just pay a little attention in your car’s basic maintenance. These can reduce big problems and can give you relief to expense a huge amount from your pocket pinch.… Continue
Added by Allan Lloyd on June 27, 2015 at 9:30pm —
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad… Continue
Added by Tom Gorham on June 14, 2015 at 1:30pm —
According to NADA statistics from 2014 service and parts sales reached $91billion!
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach… Continue
Added by Ashley Weidner on May 28, 2015 at 6:00am —
How to Become a 5 Star Dealership Part 4
Keep Them Coming
By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts… Continue
Added by Ashley Weidner on May 18, 2015 at 6:00am —
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.… Continue
Added by Tom Kain on May 13, 2015 at 8:40pm —
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results… Continue
Added by Jamil Zabaneh on March 17, 2015 at 12:00pm —
Can you see the forest for the trees?
Added by Tom Gorham on November 29, 2014 at 8:00pm —
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this… Continue
Added by Misti Miller on November 24, 2014 at 11:00am —
Hello Everyone, I am hoping that someone on here might be able to assist me in a Service BDC Process and Scripts?? I am a BDC Director for sales since 2007 but I just got a new position to build up 5 stores Service BDC's because they do not have one yet. So my problem is that I am not to familiar with the service side of BDC and I know that you can't come at the customers the same way as sales BDC would. If anyone is willing to share service BDC scripts and emails that would be greatly… Continue
Added by Bethany Juneau on November 15, 2014 at 8:06am —
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
1 . 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI… Continue
Added by Stephanie Young on May 20, 2014 at 9:25am —
From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.
Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.
Don’t Let Others Tell Your… Continue
Added by Erika Kay Simms on March 28, 2014 at 9:00am —