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Stephanie Young's Blog Posts Tagged 'Selling' (15)

A Bug In My Potato Salad

“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child.  As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older.  One little bug…

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Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments

Are Your Service Advisors Order Takers or Advisors?

If I wanted someone to just take my order and deliver, I would go to a fast food drive thru.  When I go to have my car serviced, I want service.  I believe that service advisors are more than just order takers or the message delivery system between a consumer and a technician.  Think about it?  An advisor according to …

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Added by Stephanie Young on September 21, 2011 at 9:30am — No Comments

Reminder: It is Time for an Attitude Adjustment

I was once the bride of an enlisted sailor, who during the course of our marriage made the transition from enlisted to officer by finishing his college education.  Once he had become an officer; he tackled the challenge of completing flight school to become a Naval Aviator.  When he graduated from flight school and to represent his accomplishments, I had a pewter tankard engraved with…

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Added by Stephanie Young on September 8, 2011 at 8:00am — 10 Comments

Closing the Gap

During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients.  Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer.  The team shared how they answer certain questions over and over again.  They reported the funny misconceptions that they often…

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Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments

Fixing by Feeling Your Way

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a…

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Added by Stephanie Young on July 26, 2011 at 6:00am — 9 Comments

Seeing What People Say

The subject of body language keeps popping up in my life of late.  As a result, I have spent some time dwelling on the connection between body language and the work place.  Personally and professionally, we often hear the words, “Don’t judge a book by its cover.”  This statement has more to do with quick judgments made on physical appearances than body language.  Reading someone’s body…

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Added by Stephanie Young on July 21, 2011 at 7:00am — No Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

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Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

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Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

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Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Traveling Planning as a Roadmap for Success

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting,…

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Added by Stephanie Young on July 1, 2011 at 7:00am — No Comments

Helping Goldilocks Find the Right Car

Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.

 

The ink on the…

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Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a…

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Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments

Can I Get a Witness!?!?!?!

I never question the freshness of a candy bar when I buy it.  If the candy bar is not up to my standard, I toss it.  It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction.  When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process.  So how can a salesperson…

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Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments

An Experience Can Sell a Car

While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger.  The conversation got started when he asked me if I had ever heard of the Nissan GTR.  I looked at him and exclaimed, “Of course!  I have a near meltdown every time I see one.”  We both go on and on…

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Added by Stephanie Young on June 24, 2011 at 7:30am — No Comments

How to Write an Effective Sales Letter

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…

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Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments

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