Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Manager says, "Do you have any sales experience?" The kid says "Yeah. I was a vacuum salesman back in North Dakota." Well, the boss was unsure, but he liked the kid and figured he'd give him a shot, so he gave him the job. "You start tomorrow. I'll…Continue
Added by Manny Luna on June 16, 2014 at 3:30am — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
It's All About Conversion.
The Importance of Identifying the Anonymous Web Visitor at the ZMOT.
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…Continue
Added by David Farmer on August 9, 2013 at 12:48pm — No Comments
Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?
Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments
Insight from Edmunds.com Chief Economist Dr. Lacey Plache:
“The fact that GM is now facing an oversupply of Volts suggests that…Continue
Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments
Added by Meg on December 30, 2008 at 5:30pm — No Comments
Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments
Added by Ralph Paglia on February 15, 2008 at 1:18pm — No Comments
Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…Continue
Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments