Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Larisa Bedgood on October 1, 2015 at 12:51pm — No Comments
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…Continue
Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments