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All ADM Blog Posts Tagged 'Segmentation' (2)

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

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Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

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Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

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