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Ralph Paglia's Blog Posts Tagged 'Search' (27)

Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

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Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments

Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? ...They remain buried forever (play scary music).…

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Added by Ralph Paglia on June 5, 2018 at 9:30pm — No Comments

Personalization Drives Major Uplift to Search Marketing Conversion Rates

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…

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Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments

Google Makes Social Signals Top Factor for Organic SERP Rank

Despite Recent Algorithm Updates, Social Signals Remain Highest Correlating Factor For Organic Google SERP Rank...

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Added by Ralph Paglia on June 28, 2013 at 5:38pm — 8 Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments

Automotive News: Google Becomes Search Warfare Battleground

Search warfare: Google as battleground

Group 1 sues when a rival hijacks its store's name

Written by

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Added by Ralph Paglia on July 2, 2012 at 7:00am — 8 Comments

Top 20 Google Search Engine Advertisers of 2011

Google's 20 Largest U.S. Search Advertisers of 2011



Over the…

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Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments

Edmunds.com Launches Used Car Inventory Marketing for Car Dealers

Edmunds.com Launches Inventory Search Tool for Used Car Shoppers and Dealers Nationwide



SANTA MONICA, Calif. —…

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Added by Ralph Paglia on September 8, 2011 at 5:00pm — 1 Comment

Google Invention Shakes Up Search Engine Optimization Industry

Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments

Search Engine Reputation Management – Stop looking in the rear view mirror

Search Engine Reputation Management – Stop looking in the rear view mirror

When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.

Stop Looking in the rear view…

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Added by Ralph Paglia on July 30, 2011 at 10:44am — 1 Comment

Google, Microsoft and Yahoo Announce Common Standards for Search Engine Indexing

Getting to Know Structured Data Markup

Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…

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Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments

Google Search +1 Button Invitation and Video

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. 



Join an experiment and you'll see that feature whenever you do a Google search. Note that you…
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Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments

Tap Social To Boost Search



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Added by Ralph Paglia on September 22, 2010 at 11:00am — No Comments

Search Engine Friendly Domain Names

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain,…
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Added by Ralph Paglia on December 11, 2009 at 1:00pm — 2 Comments

Ten of the Most Common Ways Dealers Waste their Search Engine Advertising Budgets



This article is based on an edited version of the "Top 10 ways to Waste your Automotive search marketing budget" blog article referenced in an ADM forum comment by… Continue

Added by Ralph Paglia on November 16, 2008 at 1:30pm — No Comments

Does Having Automotive Keywords in Your URL's Give You a Search Engine Advantage?

SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue

Added by Ralph Paglia on May 23, 2008 at 7:30am — 4 Comments

Ward's Dealer Magazine: Search Engine Marketing Can Destroy Dealer Ad Budgets

TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.



That warning flag is raised during… Continue

Added by Ralph Paglia on April 25, 2008 at 4:36pm — No Comments

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