Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I share the concept of the fundamental attribution and conversion errors in this short video blog.
Added by Jim Flint on May 14, 2019 at 10:30am — No Comments
Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments
For all of its complexities, the core of a successful paid search campaign is simple:
Added by Dane Saville on September 19, 2018 at 6:02am — No Comments
Added by Carol Forden on June 6, 2018 at 11:30am — No Comments
Added by Ralph Paglia on June 5, 2018 at 9:30pm — No Comments
A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…Continue
Added by CPI Results on April 10, 2018 at 11:00am — No Comments
A hundred plus dealerships surveyed responded that their number one priority in…Continue
Added by CPI Results on April 5, 2018 at 4:00pm — No Comments
Chat operators can quickly search and push vehicle part information to consumers over live chat or SMS
Las Vegas, NV–…Continue
Added by Crystal Hartwell on September 17, 2017 at 10:00am — No Comments
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…Continue
Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments
I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing your traffic, its up to your people to get it to…Continue
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your…Continue
Added by Joey Little on December 9, 2015 at 2:00pm — No Comments
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.
Well, maybe or maybe not. There are a few…Continue
Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…Continue
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC,…Continue
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed…Continue
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…Continue
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…Continue
In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.
It took them two and a half years, but they've finally made good on their promise to…Continue
Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by Bronco's update watch on January 26th.…Continue