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All ADM Blog Posts Tagged 'Search' (139)

Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

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Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments


Agency
The 3 Most Important Components of Your SEM Strategy

For all of its complexities, the core of a successful paid search campaign is simple:

  • Create the right ad.…

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Added by Dane Saville on September 19, 2018 at 6:02am — No Comments

Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? ...They remain buried forever (play scary music).…

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Added by Ralph Paglia on June 5, 2018 at 9:30pm — No Comments

Your Customers Demand Their Privacy

People are constantly asked to give their information online.

A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…

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Added by CPI Results on April 10, 2018 at 11:00am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

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Added by CPI Results on April 5, 2018 at 4:00pm — No Comments

Gubagoo Adds Auto Parts Search Capability to its Communication Platform

Chat operators can quickly search and push vehicle part information to consumers over live chat or SMS

Las Vegas, NV–…

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Added by Crystal Hartwell on September 17, 2017 at 10:00am — No Comments

Is Voice Search the Face of the Future?

The answer appears to be a resounding yes. Please note we are speaking of the future - not now. Google’s voice search geniuses are just shy of elevating their accuracy to the coveted and breakthrough arena of 99% (they estimate they are sitting at 92% after 75% in 2016). Siri, Cortana and Alexa continue to evolve, but there are still improvements to be made before they are the go-to online oracle.…

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Added by Rahul Paul on June 2, 2017 at 1:12am — No Comments

Personalization Drives Major Uplift to Search Marketing Conversion Rates

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…

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Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments


Influencer
SEO – Its not just for traffic anymore

I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing…

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Added by Jeff Glackin on March 3, 2016 at 1:09pm — 10 Comments

This Week in Social Media

News for the Week of 12.9

Facebook Messenger Arrives at a Website Near You 

Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your…

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Added by Joey Little on December 9, 2015 at 2:00pm — No Comments


Influencer
Is SEO worth my time and money?

It’s a confusing topic with the tangibility of a voodoo spell.  

 

What does it take to really make it worth the effort?

We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell…

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Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…

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Added by J.D. Rucker on July 7, 2015 at 1:40am — 2 Comments

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

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Added by J.D. Rucker on July 3, 2015 at 5:00pm — 5 Comments


Influencer
Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments


Influencer
Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key…

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Added by J.D. Rucker on April 2, 2015 at 11:52am — 6 Comments

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

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Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments

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