Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams
72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online tracking just paints one side of the picture. To understand customer…Continue
Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments
You might think that chatbots and car part retail shops don’t have much in common, but trust me they do.
Today, technology is progressing and changing so quickly that a lot of business owners often miss certain new tools that could prove invaluable to their…
Added by Vladimir Zivanovic on January 10, 2018 at 2:30am — No Comments
Total light-vehicle sales are expected to finish out 2017 at 17.2 million units, a decrease of 1.9% from 2016, according to joint research by…Continue
Added by Ralph Paglia on December 26, 2017 at 2:00pm — No Comments
Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments
Year-to-Date Retail Sales up 2.5 percent…Continue
Added by Ralph Paglia on December 1, 2017 at 1:00pm — No Comments
Are you looking for ways to increase sales and customer engagement while keeping the cost in control? Customer attention is limited, making it tougher and tougher to grab and keep customers interested. So sharing a few texting strategies that are helping dealerships increase sales and improve customer engagement:
Unified Text And Voice…Continue
Added by Vidushi Jain on October 29, 2017 at 11:30pm — No Comments
Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbot.
Despite setbacks and historic failures, chatbots have been used in applications earlier than you may think—the first chatbot, ELIZA, was…
Added by Kevin Root on October 26, 2017 at 11:30am — No Comments
Added by Vidushi Jain on October 20, 2017 at 3:00am — No Comments
AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, …Continue
Added by David Metter on September 13, 2017 at 8:00am — No Comments
Added by David Metter on January 24, 2017 at 8:02am — No Comments
October New Car Sales Offer Mixed Messages
to Auto Industry, Forecasts Edmunds
SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that 1,356,250 …
Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments
Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.
This reflects a 0.7 percent increase from June 2016, and a 0.8…Continue
Added by Ralph Paglia on July 29, 2016 at 4:30am — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that know how to sell cars. But very few know why they sell cars,…Continue
Added by David Metter on June 17, 2016 at 1:46pm — No Comments
Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.
Thanks to the…Continue
Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…Continue
Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments
Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments
Added by Dr. Harold Elam Jr. on November 7, 2015 at 2:00pm — No Comments
American Car Dealers and Automotive Sales Professionals Deliver Blistering Hot October Sales Pace That Can Best Be Described as "Fast and Furious"Continue
Added by Ralph Paglia on November 4, 2015 at 11:30am — No Comments