Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Sales' (218)

Turned a page... Starting a chapter... ADP / BZ Results Offering Exposed Me To Digital Marketing / Digital Advertising... An exciting field with endless opportunity.

ADP / BZ Results and I parted ways this past Monday... I'm truly sorry it did not work out.



I've said it out loud, now I'm going to put it in print... If I knew the end result before I started with ADP / BZ Results I still would have signed up for the "wild ride" (extreme experience)...



To relate to the reader what I mean... Imagine having the opportunity to take your hobby (digital imaging / video editing / marketing) and make it a career, Digital Marketing / Advertising… Continue

Added by David T. Gould on June 4, 2009 at 7:52pm — 4 Comments

Match Talents to Positions

If You Want to Change the Job Your People Do, Change the Job You Hire Them to Perform



This years NADA meeting was interesting I will post about that later. It’s amazing how I talk to dealers from all over the nation and I hear about hiring the right GUY!! In early October of 2008 I wrote the following. I was getting home from the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas, where a wealth of great information was presented. The best thing I learned from this… Continue

Added by William Phillips on January 27, 2009 at 4:54pm — No Comments

Is your Internet Department like a Bank?

Is your Internet Department like a Bank?



Is your Bank getting robbed??



Why is it dealers allow their Internet sales department to disregard valuable leads?



Ask yourself:

Do you know what the process is in your Internet department for each lead that comes in?



Is each and every lead being handled in a proper and timely manner?



Internet departments benefit when Internet leads are treated by employees like a… Continue

Added by William Phillips on December 29, 2008 at 8:00am — 3 Comments

Focus for Sales Success

Management Attention, Direction Drives Internet Department Results



By William Phillips

Automotive Internet Management Inc.



Anyone who has spent time working in a retail automotive environment knows that what we focus on is what produces results. The most common gaffe I observe in almost every dealership I visit is upper management’s lack of oversight of their internet departments. While these managers know how many ups… Continue

Added by William Phillips on December 23, 2008 at 1:32pm — No Comments

Sales is a tough racket

I was working in the Aircraft industry for years. The industry pays well as aircraft parts produce large profits. Then came 9/11/2001 the industry as a whole took a major hit. I made it until 2003 before my number came up.I was laid off. I could not make the money I did outside of the aircraft industry with the skills I had.

My wife and kids were out of town when I was laid off. I decided I wanted to get into sales because I thought If I hustled I could make the type of money I needed to… Continue

Added by Stanley Esposito on October 23, 2008 at 7:30am — 5 Comments

What is your Internet Department doing?

In the past I have structured, directed and managed the Internet Sales Departments for a large 4 store automotive group. Knowing the importance of the Internet Department and the true success of creating more sales. Here are a few questions that you are needing to ask yourself.



How many Unique Visitors are coming to your site on a monthly basis?



How many… Continue

Added by Jennifer Schrader on October 17, 2008 at 8:30am — No Comments

How much do you know about what is happening at the Automotive Digital Marketing Professional Community?

Did you know there are now over 1,500 members on Automotive Digital Marketing Professional Community?

Have you reached out to connect with important ADM member contacts by asking them to be your Friend?



Did you know that there are over… Continue

Added by Ralph Paglia on September 6, 2008 at 1:00pm — No Comments

The Best Way For An Internet Sales Manager To Learn How To Use Google Adwords

I have used countless numbers of various web sites, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:



http://adwords.google.com/support/



If you… Continue

Added by Ralph Paglia on May 19, 2008 at 5:30pm — No Comments

Web Sales Drives Radio Revenue Growth Off-Air

Web Drives Radio Off-Air... Off-air, which reflects all radio sales activity apart from on-air spots, and is driven largely by advertising sold against radio station digital applications, has eclipsed network radio in annual billings.



Written by Paul Heine, Radio and Records - APRIL 28, 2008



After years of trying to pull itself out of a digital dark age, radio is… Continue

Added by Ralph Paglia on April 29, 2008 at 6:00am — No Comments

ADP Dealer Services Business Online Dealer Web Site Applications Help Drive Vehicle Sales with Buy Online Capabilities

On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue

Added by Ralph Paglia on March 10, 2008 at 9:00pm — No Comments

Where Is the Next Generation of Automotive Sales Professionals?

Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.



By Mark Rikess

Published in Ward's Dealer Business, Feb 1, 2008




The typical North American salesperson adds little or no value to the customer… Continue

Added by Ralph Paglia on March 3, 2008 at 6:47am — No Comments

Top 100 Ford Internet Sales Dealers for 2007 Calendar Year

Five Star Ford North Richland Hills TX 36 1 390 20.70% fivestarfordnrh.com

Sam Galloway Ford Lincoln Merc Fort Myers FL 19 2 302 -9.30% samgallowayford.com

Tomball Ford, Inc. Tomball TX 34 3 295 18.00% tomballfords.com

Ford Country Henderson NV 10 4 287 -5.30% fordcountryhenderson.com

Galpin Ford North Hills CA 35 5 286 5.50%… Continue

Added by Ralph Paglia on February 27, 2008 at 1:00pm — No Comments

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

NeoSynergy signs up 100th Web client - By Joseph Szczesny Of The Oakland Press

BLOOMFIELD HILLS - A new, local start-up company has already signed up 100 customers for its Web-based applications.



Automotive retail software and services provider NeoSynergy Inc., which was organized in November through a merger of two existing software companies, said this week that it has signed the 100th dealer to use the firm's Best Deals Web-based advertising application - only one month after the software became available.



"Car dealers love Best Deals because it… Continue

Added by Todd Ridley on February 2, 2008 at 11:30am — No Comments

Getting More Out of New-Car Leads

How You Acquire, Manage New-Car Leads Determines the Sales Results

Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…

Continue

Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…

Continue

Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph Paglia



Think of it this way: If you advertise on the radio,…

Continue

Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be considered as an environment rather than a communications and advertising…

Continue

Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

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