Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We…Continue
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500…Continue
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales…Continue
Added by Stephanie Young on August 4, 2014 at 8:44am — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads decline?…Continue
Added by Philip Zelinger on June 8, 2014 at 3:37pm — No Comments
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments
Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer either. Now when a salesperson is able to bring to the table a human…Continue
Added by Stephanie Young on April 29, 2014 at 9:10am — No Comments
Neil is engaged in his Certification Program, he cares about his customers and his business.
Great job Neil.
Independent Regional Manager
Added by Penny Krisko on March 31, 2014 at 8:30am — No Comments
From Lyndhurst, New Jersey, one family owned independent auto dealership is demonstrating true leadership in demonstrating how a customer-centric focus empowers them to cross the digital divide.
Since opening their doors, Amaral Auto Sales has always been committed to their customers. But what used to spread via word of mouth now travels at the speed of light over the internet in the form of online reviews.
Don’t Let Others Tell Your…Continue
We spend a lot of time trying to differentiate the Sales Process and Social Media Marketing. Yet, as a "seller by nature" I can't help but wonder, "Are the two really all that different?" Consider that everyone sells at one point of their life. Wait,…Continue
Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.
High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…Continue
Added by Danny Benites on February 19, 2014 at 9:31am — No Comments
We all must remember, nothing happens in our economy until something is sold!!! The selling of goods and services is the driving force behind our economy. Taxes are collected when something is sold, providing the funds necessary for Government Services. Ideas are just dreams until those products and services on sold in the market. Factories and their production have…Continue
Added by Stephanie Young on February 17, 2014 at 8:00am — No Comments
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We create habits even when it comes to serving. If we are going to blow our…Continue
Added by Danny Benites on February 3, 2014 at 8:30am — No Comments
Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the…Continue
Added by Stephanie Young on January 28, 2014 at 7:30am — No Comments
On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history. What made Dr. King’s dream a reality was his literally devotion to being in action. He acted despite adversity, ridicule and criticism. His thoughts and opinions were not popular and were considered not acceptable at the…Continue
Added by Stephanie Young on January 20, 2014 at 7:00am — No Comments
Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?